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Cubic Deploys Affirmed's Virtualized GGSN

By Frank Griffin February 24, 2016

Virtually everything we use will be one day connected. The Internet of Things (IoT) and M2M technology is allowing our homes, cars, infrastructure and even shoes to access resources to make them more efficient. But all this connectivity is straining existing networks, which is forcing operators to find better alternatives. Cubic Telecom, a platform connectivity provider, has chosen Affirmed Networks' virtualized Gateway GPRS Support Node (GGSN) so it can provide its car "infotainment" solution around the world with greater reliability.

Cubic Telecom is in more than 100 countries providing mobility solutions designed to power the connectivity for IoT, machine-to-machine (M2M) and mobile device companies. The company's Connected Car platform provides infotainment services for automobile manufacturers, with Audi being one of the companies using the technology.

"Through the establishment of their ground-breaking agreement with Audi, Cubic is demonstrating the competitive advantages that can be gained by embracing new network architectures, such as NFV, which is providing flexibility, reliability and opportunities for continued revenue growth," said Hassan Ahmed, Affirmed Networks' Chairman and CEO. 

In choosing Affirmed Networks, Cubic was looking for a company with a virtualized network infrastructure capable of handling current and future demands to deliver its IoT and Connected Cars services globally. According to the company, it wants to provide a connectivity experience for drivers across Europe no matter where they are by June of 2016.

Cubic will be leveraging Affirmed Networks' Mobile Content Cloud (MCC) solution as part of the overall services architecture. This cloud solution is currently deployed by some of the largest mobile service provider networks in the world.

The MCC is the next generation of mobile networks with the flexibility and scalability to address high demand in a completely virtual platform. This flexibility lets MCC combine 2G/3G/4G Packet Core network session as well as mobility management (GGSN, SGSN, MME, SGW, PGW). This includes policy and charging control, content and video optimization, Wi-Fi connectivity, and more along with service chaining, deep packet inspection, heuristics and real-time analytics.

Another benefit of the Affirmed virtualized Mobile Core solutions is it can be deployed on common-off-the-shelf (COTS) hardware so mobile companies can affordably improve the speed and performance of their network.

"Affirmed Networks is an excellent partner for us as they provide a rare combination of real-world experience, organizational agility and a commitment to innovation, enabling Ease Of Things (EoT)," said Barry Napier, Executive Chairmen and CEO of Cubic Telecom. 

Edited by Maurice Nagle

Contributing Writer

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