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NFV Solution from ADVA Promises Choice, Freedom

By Michelle Amodio February 17, 2016

Businesses and consumers are all connected by a network in one form or another, which is why the topic of network function virtualization (NFV) is an important one, as it provides a way to build complex IT functions, minus the complexity. With so much data crossing network borders, NFV helps service providers make networks more nimble through consolidation. In turn, network providers reap the benefits of flexibility, cost-effectiveness, scalability, and security.

Companies like ADVA Optical Networking are speaking to the customers and the industry as a whole in the NFV landscape with its ADVA Ensemble solution; this launch will provide communication service providers (CSPs) the ability to implement NFV with a range of choices. Whether it’s hardware platforms, choice of software vendors, or choice of deployment location, the ADVA Ensemble is a big step not only for ADVA Optical Networking, but for its customers who want one solution based on an already-developed, tried and true product set.

“Even at this early stage of the ADVA Ensemble solution, it’s clear we can now offer our customers something no one else in the industry can – freedom of choice. However they want to implement NFV, however they want to develop their network – we can do it. Our Ensemble software architecture and our open hardware solutions enable our customers to select best-of-breed elements of our portfolio or tightly integrated end-to-end solutions. Our customers see this as truly compelling,” said Brian Protiva, CEO, ADVA Optical Networking at the time of the press announcement.

The company will be showcasing its latest solution at Mobile World Congress in Barcelona later this month.

Why is NFV so important? Simply put, changing from a physical to a virtual environment doesn’t allow for service innovation and new revenue opportunities.  NFV provides service agility so that providers can offer new facilities, all while being able to control virtual resources.  NFV transforms the dedicated appliance model by separating the software from proprietary hardware by hosting the software on standard servers and switches. Now telecom operators have some powerful tools to participate in a growing competitive environment.

Experts suggest that NFV will open up completely new service opportunities and network functions, or that it will allow familiar services to be rolled out in new ways.

Through ADVA, it seems company officials feel both are the reality for service providers.

“We have more NFV knowledge and talent than any other vendor in the market – something our customers already value and appreciate. They know that the ADVA Ensemble team will help them every step of their journey to seizing NFV’s full potential,” said Prayson Pate, CTO, Ensemble Division. 

Edited by Kyle Piscioniere

NFVZone Contributor

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