NFV Applications NEWS

Amdocs Cloud-Fusion Brings Cloud Services to Microsoft Azure Users

By Steve Anderson May 12, 2016

Amdocs is well known for its lineup of customer experience tools, and one of its latest new releases allows it better access to the rapidly-growing cloud services market. It's called Amdocs Cloud-Fusion, and thanks to a new collaborative effort with Microsoft, Amdocs has a means to help service providers bring cloud services to small and medium-sized businesses (SMBs), deriving some new value in the process.

Cloud-Fusion is geared to work with Microsoft Azure, and offers a slate of new tools like premium bandwidth options, service-level agreement (SLA) commitments, and optimization options for wide-area networks (WANs). A combination of Amdocs' Network Cloud Service Orchestrator system and Microsoft Azure's cloud infrastructure steps in to make this system happen. With these two working together, the end result is that network services from nearly any virtual network function (VNF) vendor get a little extra help and make the service much more valuable, as well as delivered more securely.

Amdocs' head of network marketing, Ann Hatchell, commented “Today 17 percent of all businesses each have more than 1,000 virtual machines supporting a range of business-critical applications that reside in the public cloud, up from 13 percent in 2015. With Amdocs Cloud-Fusion, businesses can now access these services in a more secure and assured manner with enhanced network options that also improve quality of experience. Service providers can offer a one-stop shop for differentiated hybrid cloud services with service guarantees for enterprise customers, and streamline end-to-end service management across telco and public cloud environments, thereby improving service agility and reducing complexity.”

That's a lot to take in, but what it all comes down to is value. A powerful yet simple value proposition, Amdocs Cloud-Fusion allows service providers the means to distinguish themselves in the field, a point that's all the more necessary given how many service providers there are these days. It's not enough to compete on price; without sufficient reductions in expenses, competing on price often results in a death spiral. Competing in terms of services offered is a much better way as it doesn't hurt cash flow and keeps the user base happy. That's a recipe for long-term success, as opposed to the battle of attrition that is cost savings.

Amdocs Cloud-Fusion should be a welcome addition to a lot of lineups out there, and the more that companies can compete on services offered, the better off they're likely to be in the long run. VNF operations are an increasingly complex field, and making it simpler to work with should likewise help.

Edited by Stefania Viscusi

Contributing Writer

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