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TMCNet:  70% of Retailers Could be Using Communications Technology for Faster Growth

[August 07, 2013]

70% of Retailers Could be Using Communications Technology for Faster Growth

Aug 07, 2013 (M2 PRESSWIRE via COMTEX) -- Elitetele.com in conjunction with unified communications vendor Swyx has published a new whitepaper to help nearly 70% of retailers who according to latest research are unaware of how they can profit from the latest communications technology.

The free whitepaper titled, 'How Retailers Can Drive Growth with Unified Communications' explains how retail businesses can take advantage of such technology in a number of ways including how to service multiple customer channels, decrease customer churn rates, increase sales and turnover, enhance brand credentials, improve staff wellbeing and speed up expansion plans.

In May, Elite and Swyx teamed up with Retail Week to poll senior retail executives about how they communicate with customers and integrate key trends to gauge their awareness regarding the potential of unified communications.

The results revealed that almost 70% of respondents had not heard of, or understood the benefits of the technology.

Matt Newing, CEO of Elite, said: "Our survey pointed to a clear need to educate retailers on how technology can support key operational targets. This year we have already seen many high street retail businesses such as HMV and Blockbuster fail as a result of not evolving their business models to combine physical and digital journeys to suit changing customer preferences and behaviour.

"As a unified communications specialist, we know that this technology is a great platform for retailers to be able to converge physical shopping experiences with virtual ones -- combining the best of 'bricks and clicks' - whilst cutting costs and allowing for flexible expansion across all platforms. Last month online shopping grew by 20%, the highest figure to date, showing a clear need for retailers to adapt and optimise their communications so they can take full advantage of this opportunity. " CEO at Swyx, Ralf Ebbinghaus commented, "The beauty of unified communications is that it integrates with all areas of a retail business, so that up-to-date information stored in a back-office app or web-based resource can be used in any type of communications channel. This results in a truly unified customer experience across all media.

"The new whitepaper identifies how senior retail executives can use unified communications to transform their particular business, from providing better service to supporting multiple channels, or simply saving costs and time when rolling out new outlets." The paper also looks into key trends such as mobile and social media and how unified communications can help retail businesses successfully adapt to incorporate these into their main infrastructure and operations.

To download the free whitepaper, http://www.elitetele.com/news/read/70-of-retailers-missing-o...

Editor's notes: About Swyx Swyx your business.

Swyx operates as a pan-European market leader via two-tier distribution and over 1,000 authorised resellers: the Dortmund based company with dedicated offices in the UK and France sells not only software solutions in six languages, but also has a range of suitable phones and other hardware devices in its product portfolio. Swyx's award-winning unified communications provides not only in-house (CPE) solutions, but also cloud-based variants with well-known partners: Europe already has 500,000 users that rely on Swyx, of which around 10 percent have chosen to use a cloud-based solution. The company currently employs more than 100 staff who are responsible for continually improving the SwyxWare solution for the communication requirements of today and in the future. For further information, see www.swyx.com .

About Elite Elite is the UK's leading unified communications provider and the only unified communications provider to feature in the Sunday Times Tech Track 100, which recognises the 100 fastest growing technology businesses across the UK. Elite provides a range of unified communications and is a Gold Partner Provider of Swyx.

www.elitetele.com Press contact : Jane Moores/Sally Minchin, TTA Communications Ltd, Tel : + 44 (0) 1225 580214 email: [email protected] / [email protected] twitter.com/ttacomms ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected]

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