Workplace as a Service: The Next Big Growth Market?

By Steve Anderson August 22, 2016

Looking for growth markets in this day and age can be a difficult process. With consumers comparatively weak and watching wallets—not to mention demanding more for what they do get—it can be tough to find a market where people are actually dropping money on things. The workplace as a service (WaaS) market might be one of the big new growth markets to come, based on a study from IndependenceIT, which showed that there's set to be quite a bit of new spending on this frontier.

The IndependenceIT study turned to a Transparency Research report to reveal that not only have WaaS solutions been on the rise in recent years, but will likely continue to do so, reaching a projected $18.37 billion in sales by 2022. That represents a 12.1 percent compound annual growth rate (CAGR) for the period, and that growth will be fairly well-distributed worldwide.  While North America would represent the largest part of the WaaS market for the next several years, Europe would follow close behind as the second largest and the Asia-Pacific region—known as a catalyst for growth in several markets—would take the third position.

In turn, this means good news for IndependenceIT, whose CMP+ software platform allows for the simple creation and even automation of software defined data centers (SDDCs). This opens up large numbers of options for users, including new options for provision and management of new servers and even workloads. With this level of control at hand, it becomes a lot easier to reduce the amount of manhours needed to manage systems, which lowers costs without sacrificing response time and capability.

IndependenceIT's CEO, Seth Bostock, commented “IndependenceIT’s adaptive cloud management platform is powering forward looking enterprises and service providers who are provisioning, managing, automating, supporting and adapting their workloads to meet the expanding IT requirement for computing mobility. The numbers reported by Transparency Research reflect the increase in demand we have seen through our global distribution channel as organizations transition their infrastructure to the cloud.”

WaaS technology has a great potential impact for the mobile workforce, which is commonly a net positive. If workers can work from anywhere at any time, it means that each worker can take advantage of his or her own native quirks; morning people no longer necessarily need work in the morning, while the concept of “rush hour traffic” is largely shot. Businesses also are better able to work with issues of time zones—no one wants to lose California business because of that three-hour lag, let alone what happens with overseas business—and also with those businesses who work unusual hours by necessity or desire.

Mobile workforces allow for a lot of flexibility, and WaaS tools help make a mobile workforce all it can be. That's a valuable development in the end, and one that's helping to propel the WaaS numbers to the levels projected by this new study. 

Edited by Alicia Young

Contributing Writer

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