Study Says Millennials Have Need for Speed with Network Connectivity

By Michael Guta June 17, 2016

A new CommScope report surveyed 4,000 millennials and baby boomers and found a noticeable data point - the younger generation places greater importance on network connectivity, in particular: Speed.

The survey validates what we all see when we are out and about. Millennials are on their smartphones or tablets not only talking, but also playing, working, shopping, paying their bills and more. And in order to do these things more efficiently, they need networks that have been optimized to provide these services without any lag.

Businesses across all industries have to listen to this group, because their economic clout will surpass that of baby boomers in the very near future.

As Morgan Kurk, CTO at CommScope notes, "Millennials will represent the lion’s share of purchasing power in a few years, and since they prioritize devices and access to fast internet, they are expected to continue to put high levels of spend towards connectivity."

However, millennials are different in the way they work and play, with priorities like finding a balance with overall quality of life (QoL) playing a big role. So network operators have to make their technologies available uniformly everywhere. The report said there will be  implications for range of constituents, including network architects, installers and operators, chief information officers and information technology leaders, and real estate developers.

One data points that highlights the importance of connectivity to millennials is, more than half said they would give 5 percent of their annual salary for super-fast Internet, while all were willing to pay for higher level of service.

This should be music to network operators, but they have to deliver because millennials are very vocal when it comes to voicing their disapproval about a particular product or service. Since two-thirds of them agreed or strongly agreed social media is their major form of social communication, companies that don’t deliver the service they promised will be broadcasted for all to see.

So what will service providers have to do?

According to CommScope, there needs to be a multipronged approach to addressing the challenges they will face. This includes bringing everyone in the ecosystem together. In addition to building their networks, enterprises, retailers, hotels, and other organizations will also have to deploy the right technology to deliver fast fixed and wireless services in their facilities.

The speeds for fixed and wireless services have to continue to increase to meet the demand of high bandwidth services that require low latency at all times. CommScope sees the implementation of Software-defined networking (SDN) and network functions virtualization (NFV) to solve these challenges by increasing network agility with the ability to drive capacity where it is needed, when it is needed.

Edited by Stefania Viscusi

Contributing Writer

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