British Service Provider: Businesses Don't Understand SDN

By Paula Bernier March 04, 2016

Eighty six percent of businesses don’t understand software-defined networking and 95 percent lack an understanding of the benefits SDN could provide them.

That is according to Exponential-e, a British cloud and network provider.

Chris Christou, Exponential-e’s director of engineering, explains that SDN allows for agile and responsive networks by enabling organizations to configure and reconfigure network services on demand via a self-service interface. That, adds Christou, can allow businesses to avoid the bottlenecks that occur when human intervention and complex systems and processes are required to get the job done, while lowering their infrastructure and related management costs.

That’s important, the company illustrated, given 32 percent of the businesses surveyed report they are grappling with increasing software and hardware costs, 21 percent say they lack internal control over the network, and 17 percent are struggling to scale their infrastructure to address growth.

“SDN increases efficiency and supports the flexibility demanded by fast moving organizations that are tasked with responding to unexpected outages and breaks in service,” Christou said. “Using the database as a master A-Z then it’s possible to map the optimum route to instantly reconfigure networks, reduce latency and meet peaks or troughs in demand. SDN effectively removes the impenetrable barrier between a customer and network provider, providing a more flexible and agile way to manage network configurations.”

At least a handful of service providers today offer SDN-based services that enable businesses to leverage self-service portals to provision their own services. That list includes AT&T, CenturyLink, Masergy, and NTT Communications. The industry pioneer on this front, NTT Communications launched its offering in this realm to select markets in the spring of 2014 and followed it up soon after with the launch of such capabilities across all its networks in more than 190 countries.

Edited by Stefania Viscusi

Executive Editor, TMC

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