Masergy Introduces an SDN-Based Customer Self-Provisioning Portal

By Paula Bernier March 10, 2015

Enabling customers to provision their own services seems to be a key first use case for software-defined networking, as Masergy Communications has just introduced this capability, following in the footsteps of similar offerings from AT&T and NTT Communications.

The new Masergy offer, introduced today, is a network-as-a-service capability that organizations can use to quickly connect their corporate branch offices and other remote locations with their Masergy global virtual private network. This self-service capability can be used to provision connections from 1mbps to 100mbps.

Masergy CTO Tim Naramore explains that organizations using this feature can bypass the normal process of working with sales representatives and filling out forms and instead simply use a portal to configure their services as they see fit.

NTT Communications in December of 2013 introduced SDN-based customer self-service provisioning in select markets, and in May of last year announced the service was available in more than 190 countries.

“We are the first providers to really make these services available,” Takashi Ooi, vice president of enterprise network services of the network services division at

NTT Communications, noted at the time.

AT&T then in September of last year made available to enterprise customers an SDN-based self-provisioning platform. And, as AT&T Technology and Operations Senior Executive Vice President John Donovan blogged late last year, AT&T’s push to a more software-centric network is kicking into high gear this year. The company plans to virtualize 75 percent of its network by 2020.

CenturyLink also tells NFVZone that it did significant work on back-office optimization last year to enable self-provisioning network capabilities, although the company was not clear on what, if any, role SDN plays in all that. However, CenturyLink also mentioned it is passionate about NFV and SDN, and that its Programmable Services Backbone is an enablement platform for its transformation with NFV and SDN.

Edited by Maurice Nagle

Executive Editor, TMC

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