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Ericsson, Cisco Launch Dynamic Service Manager

By Casey Houser February 25, 2016

Ericsson has joined its expertise in network management with Cisco’s expertise in IP services to create the new Ericsson Dynamic Service Manager.

The release of this new software tries to tackle the hardship of using multiple vendor domains and products with a single network management service. Traditionally, management services only allowed service providers to manage the use of one vendor’s software and hardware at a time; IT admins were limited because they could not mix products and could not mix vendors, so service providers had a hard time delivering and managing the services their customers used. Dynamic Service Manager wants to change that situation by connecting itself to a number of Ericsson and Cisco network device and domain management software tools that are capable of fixing network issues as they arise.

One telecommunications company, Telstra, the largest telecom in Australia, spoke on behalf of the companies in support of this launch. Mike Wright, the group managing director of networks at Telstra, noted that this approach to service control would allow management to become automated in many respects. First, it would be able to recognize existing services and make sure they continue to run smoothly. Then it would assist the launch of new services by automating delivery and making sure they are monitored from day one.

Wright also spoke about the reality in telecommunications that many vendors are facing. Telecoms are responsible for connecting both consumers and businesses, so they must continue to innovate in both those arenas. The recent Telecom Application Developer Summit mentioned the development of voice and video mobile apps, applications that make businesses more efficient, integration with the Internet of Things, and links to analytics platforms as all important to the future of communication.

Consumers now have devices in their hands that can orchestrate their whole lives. They pick up their smartphones as an alarm in the morning; they use it to order groceries before having it open the garage door and lock the house on the way to work; they keep it close for access to a calendar and email and for the occasional chat with a friend; they use it in the evening to stream movies.

Businesses find themselves in the same boat. Clearly, their employees complete the activities listed above as consumers, and those employees also use secure messaging to report the latest sales team news to other in-office and remote partners. Business apps also follow users home on their phones and laptops – programs found locally and in the cloud.

Telecoms are responsible for managing those connections and making sure they all run smoothly every single day. They must reach far and wide to keep everything in their grasp. Most relevant to the conversation here: they must continue to innovate and deliver new services in a timely manner. Management products such as Dynamic Service Manager want to make that process easier and, through its own innovation, may do exactly that.




Edited by Maurice Nagle

Contributing Writer

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