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ADVA Optical Networking Acquires Overture

By Casey Houser January 13, 2016

ADVA Optical Networking, a developer of communications software and manufacturer of associated hardware, recently announced that it has acquired Overture, a similar manufacturer of networking and telecommunications equipment.

With this acquisition, ADVA can now offer its enterprise clients – primarily communications service providers – complete sets of network functions virtualization (NFV) setups that include networking hardware and software. Brian Protiva, the CEO of ADVA, called this pairing of products and services “remarkable” and noted that the two companies are creating a powerhouse in the communications market.

“Firstly, we’re creating a number one player in Ethernet access devices,” Protiva said. “There’s a full account and product synergy between our companies, ensuring a complete solution set for business Ethernet, mobile backhaul, and carrier wholesale applications that can be sold into each other’s customer base.”

Although that statement may contain a bit of hyperbole and optimism on the part of ADVA, it does reflect the fact that ADVA and Overture are two giants in software-defined networking. They each have created equipment for service providers and have gained a lot of experience in the industry. Therefore, the combination of each side’s knowledge should create a set that is greater than the whole.

Everyone from managers to the lowest-level tech employees will have something to bring to the table – even if that something is just experience working with customers in the field. Not everything shared within the acquisition will have to arrive on a grand stage.

That said, the combination of each company’s existing clients with one another will happen on a stage of that scale. Service providers may have traditional networking equipment in reserve, should they need to expand. But that hardware will not last forever, and it may not keep pace with the future of networking, NFV, for very long. Early adopters may already have jumped to ADVA or Overture, so those clients on the cutting edge will now meet each other on this common ground.

Services and equipment that handle NFV will lead this revolution. Both these companies have that in stock and are ready to push forward in 2016, which could be a fruitful year for software in this context.




Edited by Kyle Piscioniere

Contributing Writer

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