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TMCNet:  Digital Marketing Malaysia is Back Bigger Than Ever

[April 19, 2017]

Digital Marketing Malaysia is Back Bigger Than Ever

KUALA LUMPUR, Malaysia, April 19, 2017 /PRNewswire/ -- After a successful first edition, Advertising + Marketing Magazine is excited to host the second Digital Marketing Malaysia conference in Kuala Lumpur on 3-4 May to discuss the challenges and opportunities for marketers in Malaysia's evolving digital economy.

The Malaysian government has made clear its aim to propel the digital economy forward with its plan for 2020 as well as appointing Jack Ma as digital economy advisor. The start-up space is getting crowded too as digital entrepreneurs and natives disrupt the space with constant innovations.

Digital Marketing Malaysia 2017 will now span two days and focus on discussing these issues and how marketers should embrace emerging technologies, programmatic and innovative content that will cater to today's ever-changing consumer with over 200 marketers attending.

Over 15 major brands and digital ioneers will share their stories in case study presentations and panel discussions including:

  • Ravi Shankar, Group Head of Digital Marketing and Analytics, AirAsia
  • Muhamad Zaid, Head of Digital, Domino's Pizza Malaysia and Singapore
  • Mohamed Adam Wee Abdullah, Group Chief Marketing Officer and Group Chief Customer Experience Officer, CIMB Group
  • Kenny Ong, Managing Director, Malaysia and Singapore, Universal Music Group
  • Nicco Tan, Vice-President, Relationship Marketing and Social Media, Genting Malaysia

Key issues and topics at this year's conference will include:

  • Bridging geographical concerns with location data
  • Am I paying for ad fraud bots?
  • Making the experience seamless with cross-device storytelling
  • Humanising marketing automation

There will be many more discussed at the conference. See a sample of the agenda and request for the full agenda here.

Digital Marketing Malaysia aims to bring the focus on the new Malaysian consumer and allow marketers to connect with client-side and agency experts and analyse core areas of digital marketing that are most relevant to the future of their brands' digital presence.

To get involved, please contact:

Andrew Davy
+65 84275563
andrewd@marketing-interactive.com


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