Ltd., a leading provider of video compression solutions, today
announced the launch of the next generation V-Nova PERSEUS™, a video
processing technology that addresses today's video delivery challenges,
closing the gap between consumer expectations for video services and
networks capacity constraints. V-Nova PERSEUS™ 2 will have its global
debut at the NAB
Show in Las Vegas (April 22-27, 2017, V-Nova Suite at Encore Las
Two years after the launch of the first generation, V-Nova PERSEUS 2
expands the codec's capability to enhance performance, simplify
deployment into real-world environments and reduce operating costs
through improved efficiency.
V-Nova PERSEUS 2 adds further quality improvements around the key
operating points that really matter to service providers, operators and
consumers. V-Nova PERSEUS 2 addresses the real bottlenecks of IP video
delivery, allowing for better viewing experiences across all data
The software solution allowed V-Nova to quickly respond to real customer
feedback, optimise and maximise performance at the operating points that
are key for service delivery, including:
V-Nova PERSEUS 2 software libraries have also been streamlined to
deliver a lighter and faster codec that reduces computational load.
V-Nova PERSEUS 2 significantly increases per-channel density leading to
drastically reduced operating costs, both for on-premise and cloud
deployments. Coupled with the Content Delivery Networks (CDN) savings
associated with bandwidth and profile reduction, V-Nova PERSEUS 2 is the
most cost effective solution for next-generation service deployment
Guido Meardi, V-Nova CEO and Co-Founder said: "We worked hard over the
past two years, listening to customers' feedback to develop V-Nova
PRSEUS 2. With it, we are addressing the real needs of the industry and
enabling our customers to deliver high quality video across all
networks. As a pure software solution, V-Nova PERSEUS 2 provides
unprecedented CAPEX savings, server farm space reduction, more effective
deployment in the cloud and overall simplification of service delivery,
which is often the material difference in formulating a successful
business case for the launch of a new greenfield OTT or IPTV service, or
in upgrading an existing service."
The new version of V-Nova PERSEUS has been designed to provide enhanced
platform support, which enables operators to quickly benefit from the
core efficiencies of the encoding solution. This is particularly
valuable for new broadcasters offering video-hungry services such as
social media applications. Decoding will benefit from support within the
HTML5 environment and even lighter software decoding processing power
requirements. Encoding is also more accessible, having been built by
customers into FFMPEG-based workflows and cloud-ready deployments. In
addition, V-Nova PERSEUS 2 extends support of H.264 environments to also
cover HEVC and VP9 base layers, while maintaining full compatibility
with the rest of the delivery workflows, such as DRMs, streaming
protocols like HLS and DASH, ad-insertion and other processes.
A number of partners are already taking advantage of V-Nova PERSEUS in
real world deployments and will benefit from the increased capability
offered by the new version.
Using V-Nova PERSEUS to enable mobile video at unprecedented low
bitrates for bandwidth constricted consumers, Karam Malhotra, CEO of
FastFilmz, said: "Through V-Nova PERSEUS, we were able to launch
fastfilmz and address an untapped market that was waiting to be
unlocked. The next generation will allow us to go one step further in
bringing even better quality video to the masses, which to us means 100
kbps services on the 2G/EDGE networks that are still in use today."
Trialling V-Nova PERSEUS to enable multiple UHD channels to fit on one
satellite transponder for commercially viable UHD services, Teerayuth
Boonchote, CTO at Thaicom, said: "Premium sports remains the most
valuable asset for operators worldwide. Yet, very few have been able to
offer Ultra HD live sports at practical bitrates, while fans' demand for
it rises. Working with V-Nova enables us to deliver UHD feeds at low
bitrates without compromising on quality of experience or latency,
making UHD a reality for subscribers to any of our customers."
V-Nova PERSEUS 2 will be made available to its wider ecosystem of
"Nokia is an undisputed leader in end-to-end systems integration of next
generation TV solutions, able to deploy best of breed solutions for our
customers. After experiencing first-hand the impact of V-Nova PERSEUS on
customers' IP video delivery business models, we are looking forward to
the additional advantages that come with the codec's next generation,"
said Pav Kudlac VP, IP Video Systems Integration New Business
Development, Video Business Unit, Nokia.
"Customers today want rapid solutions to suit their needs, removing the
complexity of video delivery while maximising revenue opportunities. The
combination of best-in-class technologies with Imagine Communications'
flexible platforms enables our customers to deploy premium services
faster and more cost-effectively than ever," says Tony Huang, Global
Director PLM Compression, Imagine Communications.
V-Nova is a London-headquartered software company providing advanced
signal compression technology and software solutions to address the
dramatic growth in global network traffic. V-Nova is at the heart of
digitalisation, serving multiple industry segments, including TV & Media
where it provides solutions spanning the entire media delivery chain,
from UHD/4K contribution to distribution, to connected devices and
V-Nova's award-winning PERSEUS™ technology closes the gap between
evolving capacity needs and limitations associated with legacy
compression technologies to process data and video in new ways. This
means that data can be transported, stored and secured, faster and more
cost-effectively, without the need for network upgrades. V-Nova is
driving a new era in TV & Media with ground-breaking software solutions
that shift the bitrate-quality curve to enable UHD at HD bitrates, HD at
SD bitrates, and SD video at sub-audio bitrates.
V-Nova is empowering a growing number of customers and partners to
differentiate their products, increase market reach, and provide new
services, all within currently available bandwidth and infrastructure.
For more information please visit www.v-nova.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170403005661/en/
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