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TMCNet:  SteelHouse Releases Retargeting With Unprecedented Transparency, Putting the Power of Creative and Performance Directly in the Hands of Brands

[March 15, 2017]

SteelHouse Releases Retargeting With Unprecedented Transparency, Putting the Power of Creative and Performance Directly in the Hands of Brands

SteelHouse, an advertising software company, today announced the release of the Premier Edition of its Advertising Suite during SXSW 2017. It's the world's first fully-transparent, self-serve retargeting solution with creative capabilities.

"Any company selling retargeting based only on performance is living in the past-basic performance is now table stakes," said Mark Douglas, SteelHouse President & CEO. "Marketers want to know four things: that their ads look amazing, where their ads are running, what they paid, and how their ads truly perform. That's why we built Premier."

Premier was designed fo marketers of any skill level. With the Premier Advertising Suite, anyone can easily create beautiful ads, quickly place a pixel, define their campaign goal, set their budget, and launch their campaigns through multiple channels-including desktop, mobile, in-app, native, Facebook, and Instagram-in minutes instead of days or weeks. Within hours their campaign will go live. The Premier edition leverages the same scalable SteelHouse technology, which has generated billions of dollars in business for thousands of the world's biggest brands.

"The most innovative part of Premier is the SteelHouse Creative Suite because it means no one has to settle for average, off-brand ads," said Marwan Soghaier, Chief Product Officer at SteelHouse. "Our Creative Suite offers marketers the ability to fully customize professionally-designed templates that automatically size for multiple channels and populate with dynamic product. Ads that look like they took weeks to build go out in minutes. The best part is, they perform."

Advertising Suite Premier's key features include:

  • A Creative Suite to build beautiful, dynamic ads that are on-brand
  • Transparent Pricing so marketers know every dollar spent on media goes toward media
  • Transparent Reporting that shows advertisers' campaign performance down to the publisher level

About SteelHouse

SteelHouse provides advertising software for direct marketers, agencies, and brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to launch retargeting and prospecting campaigns through display, mobile, and social. The SteelHouse Creative Suite lets anyone create beautiful ads using the content around them. Our solutions give advertisers total transparency and complete control over their campaigns - all with the fastest go-live in the industry.


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