After only six months of availability, over two million domain names
have been registered using new Internet address extensions, known as
generic top level domains (gTLD), reported the
Domain Name Association (DNA) an industry trade group. These new
names provide businesses, individuals, organizations, families and
others new choices to enhance their Internet identities.
The new domain name extension program, which is dramatically altering
the Internet landscape, hit its six-month anniversary date recently and
already boasts over 370 new online naming opportunities for Internet
users. The first new name to be released in early February was ???,
which means ".WEB" in Arabic and is pronounced "shabaka".
"The innovation and growing number of registrations are an indication of
the significant changes ahead for the Internet," said DNA Executive
Director Kurt Pritz. "Businesses, cities, and individuals require a
strong Internet presence, and now they can create short, memorable and
creative domain names to differentiate themselves and fill that need."
Over the next year, approximately 1,300 new domain names eventually will
be introduced, including geographic names (e.g., .LONDON, .AMSTERDAM,
.NYC); brands (e.g., .GOOGLE, .GRAINGER), industry classes (e.g.,
.BUILD, .LAW, .MED), sales and product channels (e.g., .SHOES, .SHOP,
.STORE), generics (e.g., .GURU, .PAGE, .MENU), and "internationalized
domain names" (IDNs) in Chinese, Arabic and other languages (e.g., .??,
Chinese for "games," or???, Japanese for "everyone"). The potentially
most popular domain names, such as .MUSIC and .APP, have yet to hit the
New registry operators include multi-national corporations, small and
medium enterprises, and interest groups. The applicant with the greatest
number of applications, Donuts, is a start-up itself and has bet on the
promise of the new program. There are also multiple new entities
operating single or a limited number of domains such as .CLUB, .MENU and .??
(Chinese for ."online").
"We are seeing creative uses for these new domains," said DNA Executive
Director Kurt Pritz. "Pop star Demi Lovato launched www.lovato.club
as her new fan club website. There are varied uses of city domain
extensions such as.LONDON, .NYC and others, and we're seeing forward
looking services such as those offered by http://mars.social.
People will soon be as comfortable using the new domain names as they
have been with .COM or .ORG."
New gTLD Metrics (as of 29 August 2014 and compiled by Namestat.org)
Top five gTLDs by registrations:
The program is creating new competition and choice for consumers, making
available millions of short memorable domain name choices that have
become unavailable at existing registries. In addition, many experts
have cited technology and marketing innovation as a core reason for
namespace expansion, and the new registries are living up to the promise.
"We've seen some forward-thinking ideas from many of the new registry
operators," stated Pritz. "Donuts Inc. implemented a novel approach for
protection of trademarks across all its domain name extensions, known as
the Domains Protected Marks List (DPML). The National Association of
Realtors is working to ensure that each of their 500,000+ members
advertise using a .REALTOR domain name. The .BUILD registry worked with
the Associated General Contractors of America (AGC) to provide new
.BUILD domain names to AGC members. We anticipate further innovation and
impressive growth over the upcoming months and years."
"Our industry had been slow to acquire online identities in the early
days of the .COM-focused Internet," said .BUILD CEO and founder George
Minardos. "The industry is now well positioned to adopt a more relevant
namespace that actually describes what we do."
About the Domain Name Association
The Domain Name Association is a non-profit global business association
that represents the interests of the domain name industry. Members are
groups, businesses and individuals involved in the provision, support
and sale of domain names, including registries, registrars, resellers
and registry service providers. The DNA plays a key role in helping
consumers, businesses, public benefit organizations and others
understand the benefits of Internet namespace expansion. For more
information, visit www.thedna.org.
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