Engine, a leading SaaS content management platform for websites and
applications built on WordPress, announced today the results of its WP
Engine Online Privacy Study. The survey, conducted by Harris Poll among
2,100 U.S. adults and developed by WP Engine using the company's
expertise in content management and website hosting, examines consumer
privacy concerns. The study discovered that 91% of Americans are
concerned about their online privacy, while nearly all (95%) Americans
would take some kind of action if they felt their online privacy was
being threatened. Popular solutions consumers say they are most likely
to take when online privacy is threatened include changing a password
(79%), deleting or unregistering from an app (57%), and reporting a
Other actions online users in the U.S. would take include:
What's Next for Online Privacy?
Additionally, the WP Engine research found that nearly nine in ten
Americans (88%) think that online privacy will be one of the biggest
concerns for themselves over the next 10 years, for several reasos.
More than half believe so because we are becoming increasingly reliant
on internet-enabled devices (59%), because social networking is exposing
more of our personal information (57%), and because the government has
too much access to information on its citizens (51%).
Additional reasons for concern among many Americans include:
The online platforms that Americans have most privacy concerns about
"In today's world of constantly streaming information and amplified
volume of voice across online channels, it's only natural that privacy
has become a critical concern among Americans, and no doubt, the world
at large," said Heather Brunner, CEO of WP Engine. "It's encouraging to
see that as the online threat landscape changes over time, users are
evolving with it, taking steps to protect themselves from harm."
This survey was conducted online within the United States by Harris Poll
on behalf of WP Engine from June 19-23, 2014 among 2,100 adults ages 18
and older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including weighting variables, please
About WP Engine
WP Engine is a leading SaaS content management platform for websites and
applications built on WordPress. The company powers thousands of
websites and apps built on the WordPress platform delivering a fast,
reliable and secure web experience. All levels of users including
bloggers, marketers, SMBs and large corporations rely on WP Engine's
platform to keep their websites up and running. The company's
exceptional customer service team specializes in quickly solving
technical problems, and creating a world-class customer experience
ensuring that each user's WordPress site continues to perform at its
full potential. Founded in 2010, WP Engine is headquartered in Austin,
Texas and has offices in San Francisco, California.
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