Colruyt Group, one of Belgium's largest retail corporations with an
annual revenue of 8 700 MEUR introduces Seamless' (OMX: SEAM) mobile
wallet SEQR. The company's position and market share with e-commerce and
more than 500 physical stores makes Colruyt Group the largest merchant
so far to introduce SEQR. As of this month, the web shops Collishop,
Dreamland and Dreambaby will be the first out to offer SEQR as a method
of payment via the payment gateway of Ingenico Payment Services
(formerly Ogone). Rollout in all physical stores is planned for phase
- The fact that a large player such as Colruyt Group chooses SEQR when
they take the step to introduce mobile payments is a testimony to the
proven added value SEQR has to offer both merchants and consumers, says
Peter Fredell, CEO Seamless that provides SEQR.
In Belgium, McDonald's is already collaborating with Seamless, and SEQR
has now been integrated in the Ingenico Payment Services Platform,
formerly Ogone, enabling the online payments with SEQR. All web shops
that are part of the Colruyt Group will be the first to launch SEQR
followed by the physical stores Colruyt, Okay, Bio-Planet, Spar Retail,
Dreamland and Dreambaby. The more than 500 stores are available in
almost every larger town around Belgium.
- We introduce SEQR as a method of payment as a first step, but the
possibilities are obviously much greater. The stores will be able to
connect loyalty programs, coupons and targeted offers directly in one
app. That it is easy for us to integrate the solution to our checkout
system, lower our transaction costs while maintaining our low prices
means much added value for our customers, says Michel Van Mello,
Division Manager Accounting & Banking, Colruyt Group.
Belgium is the first market where Seamless will route payments for SEQR
through SEPA. Regardless of bank, consumers all over the euro area can
authorize access to debit their bank account when paying with SEQR.
After downloading SEQR, the customer grants SEQR permission to charge
the owed sums to his/her bank account via SEPA direct debit.
Colruyt Group conducted their own thorough testing of the mobile payment
solution on users. Thanks to Seamless' own transaction switch, Colruyt
Group and all other merchants that introduce SEQR can lower their
transaction fees significantly. The positive feedback with regards to
speed and ease of use has been a deciding factor in the choice of mobile
method of payment.
Seamless recently signed an agreement with Ingenico Payment Services,
the leading global digital paymet services provider who is in charge of
the e-payment gateway of Colruyt Group webshops.
"We are very pleased to integrate SEQR's innovative new technology into
our platform, which already offers more than 150 payment methods," said
Xavier Thiran, Head of Business Development at Ingenico Payment
Services. "We thus continue to enrich our agnostic offer and strengthen
our positioning as a payment facilitator, enabling merchants like
Colruyt Group to deliver a smooth, rapid purchasing experience to their
customers, boosting merchant sales performance and conversion ratios."
For more information:
Cecilia Lago Albright, press contact +46 707 43 13 45, firstname.lastname@example.org
Peter Fredell, CEO Seamless, +46 8 564 878 00, email@example.com
Jan Derom, press contact Colruyt Group, +32 473 92 45 10, firstname.lastname@example.org
Xavier Thiran, Head of Business Development Ingenico Payment Services,
+32 476 592 134, email@example.com
ABOUT SEQR, by Seamless
SEQR (se•cure) is Sweden's and Europe's most used mobile wallet in
stores and online. SEQR enables anybody with a smartphone to pay in
stores, at restaurants, parking lots and online, transfer money at no
charge, connect loyalty programs, store receipts digitally and receive
offers and promotions directly through one mobile app. Through the SEQR
app, the user simply scans or taps a QR-code/NFC at check-out and
approves the purchase by entering a PIN code. Fast, smooth and safe,
SEQR's payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card companies.
SEQR's unique transaction platform has been developed by Seamless, one
of the world's largest suppliers of payment systems for mobile phones.
Founded in 2001 and active in 30 countries, Seamless handles more than
3, 1 billion transactions annually through 525 000 active sales outlets.
5 200 merchants have chosen SEQR including Sweden's largest grocery
chains, fast food chains and national retailer chains including
McDonald's, Hemköp and Ur&Penn. SEQR was launched in Romania in 2013, in
Finland in 2014 and is scheduled to launch in Belgium in 2014. In 2013,
SEQR won the Mobile Money Global Award for Best Mobile Money Deployment
in Europe. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM
About Colruyt Group
Colruyt Group operates in the food and non-food distribution sector in
Belgium, France and Luxembourg with about 470 own stores and over 500
affiliated stores. In Belgium this includes Colruyt, OKay, Bio-Planet,
Dreamland, Dreambaby and the affiliated stores Spar and Eurospar. In
France, in addition to approximately 70 Colruyt stores, there are also
affiliated, independent Coccinelle, CocciMarket and Panier Sympa stores.
The group is also actively involved in the foodservice market (supplying
food products to hospitals, company canteen kitchens, catering
businesses) in France (Pro à Pro) and in Belgium (Solucious). The other
activities include the sale of fuels (DATS 24), digital print and
document management solutions (Symeta) and the production of green
energy. The group employs over 27.000 employees and recorded EUR 8,7
billion revenue in 2013/14. Colruyt is listed on NYSE Euronext Brussels
(COLR) under ISIN code BE0974256852.
About Ingenico Payment Services
As a leading global digital payment service provider, Ingenico Payment
Services provides a seamless response to the complexity of payments,
whatever the channel: online, mobile and point-of-sale. Offering
innovative e-commerce, multi-channel, financial, and marketing
solutions, it helps merchants to manage, collect and secure their
payments, prevent fraud and increase their revenues through higher
conversions. Ingenico Payment Services is part of the Ingenico Group,
the global leader in seamless payment.
This information is such information that Seamless Distribution AB
(publ) is required to disclose pursuant to the Swedish Securities Market
Act and/or the Swedish Financial Instrument Trading Act. The information
was released for publication on September 4th, 2014 at 07.50 am (CET).
This information was brought to you by Cision http://news.cision.com
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