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[September 03, 2014]
QuestBack strengthens senior management with appointment of Christelle Fraysse as Group Director, Marketing
(M2 PressWIRE Via Acquire Media NewsEdge) London and Oslo - QuestBack, (
) the global leader in enterprise feedback management (EFM), today announced that Christelle Fraysse has joined as the company's Group Director, Marketing. A senior marketing leader with over 15 years experience, Fraysse has particular expertise in establishing and managing international marketing operations for global enterprise software businesses. She joins from IT security company Websense where she was Senior Director, Marketing International.
Based in London, Fraysse will lead QuestBack's marketing function, working with corporate and regional teams to optimise the customer experience across the globe and support business growth.
"Led by QuestBack, enterprise feedback management is becoming increasingly strategic, making it an exciting and fast-developing industry to be in," said Christelle Fraysse, Group Director, Marketing, QuestBack. "The strength of QuestBack's leadership, vision and technology made this the perfect opportunity. I look forward to leading marketing and driving further success for QuestBack and its customers." Fraysse spent six years working at Websense, where she was responsible for the international marketing group, covering the EMEA, Asia Pacific and Latin American markets and reported directly into the CMO. Prior to this she was Director, Marketing EMEA, at BEA Systems (acquired by Oracle) for five years. A member of the Chartered Institute of Marketing (CIM), she has a BA (Hons) in European Management, with a specialisation in marketing, from Middlesex University.
"Human capital and customer experience are consistently rated as the top priorities for CEOs, making QuestBack's solutions increasingly business-critical," said Matti Heikkonen, SEVP Global Operations, QuestBack. "Marketing has a pivotal role to play as we continue to build momentum and transform QuestBack to meet this demand. Christelle's proven expertise at building international marketing teams and her experience in the enterprise software market make her the perfect person to lead our global marketing organisation." About QuestBack QuestBack is a global leader in enterprise feedback management. Offering solutions for organisations of all sizes, its online surveys, panels and social community tools are transforming the way companies manage and drive their customer and employee engagement.
Founded in 2000, QuestBack is headquartered in Oslo, Norway and privately held with 19 offices worldwide. It is the feedback management platform of choice for thousands of companies, including some of the most successful brands in the world such as Coca Cola, Ikea, Citi, Volvo and many more.
Visit our website to find out more. www.questback.com For more information: QuestBack Justyna Sobkowicz +44 (0) 207 403 3900+44 (0) 207 403 3900 Justyna.Sobkowicz@questback.com
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