the leading local marketing platform helping national brands activate
thousands of data-driven campaigns, announced several shifts in
leadership today. David Oliveira will step into the role of Chief
Executive Officer at Balihoo, effective immediately, while company
founder and former CEO, Pete Gombert, will advise the company in his
role as Chairman of the Board. David O'Neill has assumed the role of
Executive Vice President of Sales, leading the sales organization.
"As Balihoo continues on its path of exponential growth and innovation,
there is no better time to expand our leadership and vision at the
executive level," said Pete Gombert. "Both Dave Oliveira and David
O'Neill bring years of diverse knowledge, experience, and the kind of
incomparable passion needed to continue to propel Balihoo forward. I
look forward to actively engaging as Chairman of Balihoo's Board of
Oliveira is a seasoned veteran with more than 20 years of experience at
some of the nation's top organizations, including Yahoo! and Mediaocean.
His expansive career has spanned numerous industries, including print
and digital, national brands and agencies, making him the perfect
candidate to empowr Balihoo to reach its full potential. In his most
recent role as General Manager of MBuy, a division of Mediaocean,
Oliveira led a team focused on providing technology-driven media
solutions for agencies, including a white-label digital trading desk.
"Balihoo is revolutionizing the way national brands approach local
marketing, and I'm honored to step in and lead the organization," said
Oliveira. "Local marketing has historically been difficult to execute as
it required many people, many processes, and significant investment.
Balihoo's best-in-class platform has removed process inefficiencies and
enables national brands to activate locally-relevant campaigns with
speed and accuracy. I'm thrilled to be able to work with the team to
continue bringing innovative solutions that help national brands amplify
their local presence and leverage local for strategic advantage."
Balihoo also announced that David O'Neill, an industry leader with a
proven track record, joins the organization as Executive Vice President
of Sales, leading both the internal and enterprise sales departments.
David has been involved in technology sales and sales leadership for his
entire 20+ year career. He has worked for multi-billion dollar
organizations, including Xerox Corporation and IBM, in various roles.
David moved into the marketing space when he joined Salesforce to help
build out the Marketing Cloud organization as the Central Region Vice
President; David also served as Director of Global Sales for ExactTarget
To learn more about Balihoo and the new members of the leadership team
Balihoo is the leading local marketing platform, helping national brands
activate millions of data-driven campaigns. The cloud-based technology
incorporates a full suite of solution modules, ranging from traditional
tactics to local digital tactics, which enable national brands and
agencies to scale campaigns to local markets and increase revenue. For
two years in a row, Balihoo has been ranked as one of the Best Places to
Work by Outside Magazine and has topped the list as one of the
Best Places to Work in Idaho. Balihoo has also been named as one of the
fastest growing private companies in America, earning a place on the
Inc. 500/5000 several times.
To learn more about Balihoo, visit: www.balihoo.com
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