Britain's largest train stations are increasingly popular destinations
for retail, food and drink, in addition to rail travel. That's what data
from more than 1,700 discreet infrared sensors deployed throughout
Network Rail's largest train stations uncovered in its effort to
discover not just how many people use its stations, but actually how
they use them as part of its goal to improve passenger perception.
Network Rail, which owns and operates Britain's rail infrastructure, has
undertaken the new project in collaboration with PFM Footfall
Intelligence to raise customer service standards.
As part of this undertaking, Irisys' infrared sensors have been
integrated into station access points, platforms, retail outlets,
washrooms, left luggage and other areas. The sensors discreetly detect
individuals by their body heat, so personal identities and privacy are
not compromised. Data collected by the sensors is then passed into PFM's
database management tool, which reports crucial information to key
The joint solution gives rich insight into how many customers use
Network Rail's stations and in wha capacity. A recent analysis, for
example, found tens of millions of people visit the stations each year
to shop, eat and drink - in addition to those who travel by rail.
The finding validated National Rail's strategy of adding "must-visit"
retail destinations across its portfolio of stations to improve the
customer experience and open up additional lines of revenue.
"PFM has a track record of delivering customer-focused solutions within
complex environments such as that of Network Rail," says David Sturdy,
managing director of PFM Footfall Intelligence. "Our wealth of
experience in managing and translating data into accurate, meaningful
information has always been a central emphasis of our work, helping to
deliver enhanced customer experiences."
"Network Rail has consistently high levels of service and ambitious
plans for the future," says Nick Stogdale, division director of detector
products for Irisys. "We hope the integration of our infrared technology
will help Network Rail's continuing success story as part of its
important contribution to an innovative transportation strategy."
About Network Rail
For information about Network Rail, visit www.networkrail.co.uk
About PFM Footfall Intelligence
For information about PFM Footfall Intelligence, visit www.pfm-intelligence.com
For more information about Irisys, visit www.irisys.co.uk.
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