Following a second consecutive quarter of softer than expected demand,
International Data Corporation (IDC)
has lowered its worldwide tablet plus 2-in-1 forecast for 2014 to 233.1
million units. The new forecast represents a 6.5% year-over-year growth
rate, which is well below the 12.1% growth rate previously forecast.
"When we look at the global picture, it would be easy to say that the
tablet market is slowing down," said Jean
Philippe Bouchard, Research Director for Tablets.
"But, when we start digging into the regional dynamics, we realize that
there is still a good appetite for this product category. While mature
markets like North America and Western Europe will combine for flat unit
growth in 2014, the remaining regional markets will generate 12% unit
growth over the same period."
IDC anticipates that price pressure on tablets with smaller screen sizes
(less than 8 inches) and evolving tablet usage in emerging markets will
fuel that unit growth. While average selling prices (ASPs) are expected
to stabilize at US$373 in mature markets in 2014 due to the shift to
larger screens and cellular-enabled tablets, ASPs in the rest of the
world will decrease to US$302, representing an annual decline of 10%. As
an illustration of evolving tablet usage, shipments of tablets featuring
a built-in option of voice calling over cellular networks in the
Asia/Pacific (excluding Japan)(APeJ) region reached 25% this quarter,
representing annual growth of 60%. This trend suggests that end users in
this region are looking for a single device that can meet their needs in
terms of voice communication and media consumption, and for some that
single device is a tablet and not a smartphone.
"Driven primarily by small devices, we expect the rest of the world to
account for the majority of shipments in the years to come," said Jitesh
Ubrani, Senior Research Analyst for the Worldwide Tablet Tracker.
"But in terms of dollars spent, medium- to large-sized devices in North
America and Western Europe will still produce significant revenues."
Tablet plus 2-in-1 Year on Year Growth
Source: IDC Worldwide Quarterly Tablet Tracker, August 29, 2014
Note: Total tablet market includes tablets plus 2-in-1s.
In addition to the table above, an interactive graphic showing worldwide
shipments and ASPs over the 2013-2018 forecast period is available here.
The chart is intended for public use in online news articles and social
media. Instructions on how to embed this graphic can be found by viewing this
press release on IDC.com.
About IDC Trackers
Tracker products provide accurate and timely market size, vendor
share, and forecasts for hundreds of technology markets from more than
100 countries around the globe. Using proprietary tools and research
processes, IDC's Trackers are updated on a semiannual, quarterly, and
monthly basis. Tracker results are delivered to clients in user-friendly
excel deliverables and on-line query tools. The IDC Tracker Charts app
allows users to view data charts from the most recent IDC Tracker
products on their iPhone
International Data Corporation (IDC) is the premier global provider of
market intelligence, advisory services, and events for the information
technology, telecommunications, and consumer technology markets. IDC
helps IT professionals, business executives, and the investment
community to make fact-based decisions on technology purchases and
business strategy. More than 1,000 IDC analysts provide global,
regional, and local expertise on technology and industry opportunities
and trends in over 110 countries. In 2014, IDC celebrates its 50th
anniversary of providing strategic insights to help clients achieve
their key business objectives. IDC is a subsidiary of IDG,
the world's leading technology media, research, and events company. You
can learn more about IDC by visiting www.idc.com.
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