In the US there are millions of drivers who have their driving behaviour
monitored, either by means of telematics technology or a "How's my
driving?" sticker. Studies have shown that this practice has reduced
accident rates. The website fahrerbewertung.de [drivers rating]
successfully initiated a similar concept in Germany in March and it has
already generated over a million licence plate searches on the site.
The feedback after launching www.fahrerbewertung.de
and the associated iOS and Android apps was overwhelming: Within the
first two weeks the app saw 20,000 downloads and the website recorded
1.5 million hits. In the first three months after the launch, a quarter
of a million licence plates were rated. To ensure that this dynamic in
the initial phase is sustainable and to implement other developments and
promote sales, it is now necessary to raise additional growth capital.
"We were atounded by the success of our service", explains Arno Wolter,
CEO of fahrerbewertung.de. "This topic clearly hits a raw nerve as is
demonstrated by the high number of visitors returning to our website, at
As a result of its early success, the project has been spun off to a
separate company "Initiative für sicherere Straßen UG" [Initiative for
Safer Roads] by its inventor, Bo-Mobile GmbH in Bonn.
The business idea
To date fahrerbewertung.de has operated as a not-for-profit website. But
the movers and shakers behind the portal have great plans for the
future: They have developed various business models that will provide
advantages both to website users and potential partners. An analysis of
the relevant market has identified target groups covering nearly 20
million potential customers.
start wide-ranging cooperation, fahrerbewertung.de is now open to
Three brothers who can confidently be called internet pioneers are
behind fahrerbewertung.de. Since 1998, the Bonn-based brothers have been
operating internet portals, such as www.handytarife.de,
and various other websites for both B2C and B2B purposes. As a business
IT specialist, business manager and journalist, the brothers have the
core competencies for planning, developing and successfully operating
The original source-language text of this announcement is the official,
authoritative version. Translations are provided as an accommodation
only, and should be cross-referenced with the source-language text,
which is the only version of the text intended to have legal effect.
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