Employees of InfoCision Management Corporation took an icy drenching
this afternoon as they staged what they hope became the largest
multi-location ALS Ice Bucket Challenge across the company's nearly
three dozen call centers.
Chief Executive Officer Craig Taylor and seven members of his executive
team got doused last week and issued a video challenge to InfoCision's
more than 3,500 employees to join the social media-fueled phenomenon
that has already raised nearly $90 million for The ALS Association.
"At InfoCision, we raise more money for nonprofits than any other call
center company in the world, and we're proud to support the work of The
ALS Association," said Taylor. "Our goal was to create the largest
multi-location challenge across our locations, flash mob style."
This afternoon, nearly 650 employees, family and friends and neighbors
gathered for the synchronized shivery shower in the parking lot outside
InfoCision's Akron corporate headquarters campus on Springside Drive.
Their colleagues did likewise in other locations this afternoon as well,
including Austintown, Boardman, Dayton, Green and Mansfield in Ohio; New
Castle in Pennsylvania and Clarksburg and Huntington in West Virginia.
InfoCision in turn challenged the businesses of the greater Akron, Ohio
community, including Goodyear, Sterling Jewelers and Smuckers to also
participate and help make a difference together.
Photos and videos capturing the concurrent commotion circulated quickly
throughout the company andbeyond.
InfoCision is making a corporate donation, and employees were asked to
consider a personal donation to The ALS Association as well so that
their gifts may be matched. So far over $10,000 has been raised for the
cause, with the final total still being tabulated.
Several key community partners supported the cause. SS&G neighbors sent
over 30 employees. Lowe's donated 1,000 buckets, AVI Foodsystems donated
1,000 pounds of ice, Novatny Electric donated a lift truck for video and
photography, and BEAV Media and Graham River Productions provided video
and photography services.
Here to Watch InfoCision Corporate ALS Ice Bucket Challenge
About The ALS AssociationThe ALS Association is the only
national non-profit organization fighting Lou Gehrig's Disease on every
front. By leading the way in global research, providing assistance for
people with ALS through a nationwide network of chapters, coordinating
multidisciplinary care through Certified Treatment Centers of
Excellence, and fostering government partnerships, The Association
builds hope and enhances quality of life while aggressively searching
for new treatments and a cure. For more information about The ALS
Association, visit www.alsa.org.
About InfoCisionOur clients are the household names most
consumers know and depend on. As a leading provider of contact center
solutions, we serve many verticals from technology to health care to
financial services to pharmaceutical and telecommunications, as well as
providing inbound and outbound marketing for nonprofit, religious and
political organizations. No matter what market, we help establish brand,
build customers, create marketing strategies and integrate teleservices
into the marketing mix. Our customized core solutions can be deployed
individually or combined to create a multichannel strategy that includes
inbound and outbound teleservices, direct mail, fulfillment, email,
Ecommerce, and business intelligence to name a few. Founded in 1982,
InfoCision employs more than 3,500 in 35 call centers throughout Ohio,
Pennsylvania and West Virginia. www.infocision.com.
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