Research and Markets (http://www.researchandmarkets.com/research/kmzt79/wearable)
has announced the addition of the "Wearable
Technology in Mobile Advertising" report to their offering.
The emerging wearable technology ecosystem will bring mobile advertising
personalization to a whole new level as solutions such as Disney's
MyMagic+ wearable are just the tip of the proverbial iceberg. We see
wearable tech bringing to the fore an entirely new category of mobile
advertising that will transform the joking about the movie Minority
Report into a viable business model with positive ROI for advertisers.
Wearables can be used as a source of knowledge for advertisers. This can
be done by collecting information about user's behavior towards certain
ads. Wearable devices can be used smartly in advertising. It can give
the user's feedback on certain products by monitoring the user's
behavior while watching these products' ads. Wearables device can vary
from wearable glasses to small wrist bands that can detect the following
user's activity including movements, vital signs, and behaviors.
This ICT Insight report provides analysis of wearable technlogy in
mobile advertising scenarios such as using Google Glass Pay-Per-Gaze and
Pay-Per Emotions business models.
This report is part of the Information and Communications Technology
(ICT) Insight series of reports, which are provided as part of
subscription offerings and on an exclusive basis to our preferred
clients and partners. The reports provide critical information and key
insights into the impact of developing ICT trends, challenges and
opportunities with emerging business models, and assessment of evolving
and maturing technologies.
Key Topics Covered:
1 Wearable Devices Developments
2 Wearables Smart Glasses in Advertising
3 Wearables Advertising a New Shift
4 Future Advertising Models with Wearable Devices
For more information visit http://www.researchandmarkets.com/research/kmzt79/wearable
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