Dramatic advances in media technology bring new opportunities to engage
with audiences and to extend the reach of an event around the world. At
IBC2014, two very different projects will be recognised with prestigious
awards. Innovations in coverage of the 2014 FIFA World Cup will receive
the Judges' Prize, and a Special Award will go the one of the world's
greatest opera houses, the Wiener Staatsoper - Vienna State Opera.
The 2014 FIFA World Cup in Brazil was hailed as both a sporting and a
media success, with close to a billion people worldwide watching the
final between Argentina and Germany. They watched in on air and online,
in formats from 4k and 8k Ultra HD to mobile phones and tablets.
The IBC2014 Judges' Prize will be received on stage by Niclas Ericson,
FIFA's director of television. He said "The global football audience is
always hungry for more - for more cameras, for more detail, for more
replays and for more analysis. In Brazil this year we worked together
with our partners to provide more engaging multi-platform content and to
develop the language to cover football in high resolution formats. It
was an exhilarating team effort, and I am proud to recognise all those
Ericson will be joined on stage by representatives of 14 partner
organisations, led by HBS, the host broadcast organisation. Alongside
them will be Sony (4k capture and production), NHK (4k and 8k),
Telegenic (4k outside broadcast production), EVS (multimedia and 4k),
Deltatre (multimedia and 4k), Eutelsat (4k), Globosat (4k), Eurovision
(4k), Netco (multimedia), Fraunhofer Heinrich Hertz Institute (360°
ultra HD capture), Boxframe (4k), Dolby (4k) and Fujinon (4k lenses).
The Wiener Staatsoper has embraced multi-platform delivery, with as many
as 45 broadcasts of operas and ballets a year. As well as HD
offered a 4k Ultra-HD broadcst of Verdi's 'Nabucco' on 10 May 2014, the
first such broadcast to Samsung smart TVs worldwide.
Its regular broadcasts offer two streams of HD: a live cut and a static
view of the stage. Additional content including a synchronised score as
well as subtitles adds to the viewer's understanding. Extra video and
multimedia content, tailored to specialist audiences, include a
discussion of the opera, live rehearsals and backstage views, and more.
"For us as an opera house with 150 years of tradition, presenting an art
form that looks back on 500 years of history, to be rewarded with one of
the most renowned awards in this highly innovative industry is a
wonderful acknowledgement," said Dominique Meyer, director of the Vienna
State Opera. "It shows how vivid we are, looking from a glorious past
into a promising future."
Michael Lumley, Chair of the IBC Awards judging panel, said "At first
glance there is little in common between the football World Cup and
opera. Yet each engender huge passion in their fans, and those fan bases
are far larger than can attend a live event. Both FIFA and the Vienna
State Opera have built strong, innovative, creative in-house teams to
take control of their content, and have worked with leaders in the
industry to be on the leading edge of emerging technologies.
"IBC is the place where content, commerce and technology come together,"
he added. "These two organisations are clear winners with their
audiences, and we are delighted to be able to recognise them with these
very special awards."
The awards will be presented during the IBC Awards Ceremony, and clips
from both the World Cup and recent productions in the Vienna Opera House
will be shown on the state of the art digital cinema and audio
installation in the RAI Auditorium - the IBC Big Screen. The Awards
Ceremony takes place on Sunday 14 September at 18:30: all IBC attendees
are welcome to attend this free event.
IBC is the premier annual event for professionals engaged in the
creation, management and delivery of entertainment and news content
worldwide. Attracting 52,000+ attendees from more than 170 countries,
IBC combines a highly respected and peer-reviewed conference with
an exhibition that exhibits more than 1,500 leading suppliers of state
of the art electronic media technology and provides unrivalled
For more information visit http://www.ibc.org/awards
To register for IBC2014 visit www.ibc.org/register
Find out more about the IBC Conference - www.ibc.org/conference
Find out more about the IBC Exhibition - www.ibc.org/discovermore
Find out more about IBC Content Everywhere Europe - www.ibcCE.org/europe
Conference: 11 - 15 September 2014
Exhibition: 12 - 16 September 2014
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