Evolve Media, the largest publisher of enthusiast content on the web,
publishing passion-fueled content for men and women under its vertical
portfolios, CraveOnline and TotallyHer, today announced a partnership
with Moat to help Evolve audit the viewability of all of its web
properties, all of which reach more than 93 million people globally each
month. Moat will provide Evolve with viewability and other brand-focused
metrics for display and video ads.
"Ad viewability, both display and video, are very real issues that
affect the entire publishing ecosystem," said Geoff Schiller, Evolve
Media's Chief Revenue Officer. "Partnerships, like this, are part of the
larger plan to provide our clients with the comfort and assurance that
the advertising they are purchasing across our portfolio is of the
This announcement comes on the heels of Evolve Media's recent
viewability push with the launch of its latest native video solution, INgage.
Evolve Media's proprietary technology allows INgage to deliver large
format video within the content well and expand written content to
reveal video only once the consumer has come into view. The partnership
with Moat is the next step in delivering viewability to its clients.
"We are excited to partner with Evolve Media," said Jonah Goodhart, CEO
and Co-Founder of Moat. "Evolve's approach of focusing on content-led
marketing solutions, combined with brand-focused metrics and
measurement, has created a premium environment for brands to succeed."
About Evolve Media LLC.
Evolve Media is a publisher of leading enthusiast lifestyle destinations
for men and women. Leveraging proprietary advertising and publishing
technologies, as well as hundreds of talented content professionals,
Evolve Media offers premium and engaging content to its readers, while
offering marketers the tools needed to execute custom, content-led
marketing solutions that reach its audience of over 95 million people
globally each month. Our mission is simple; we create the content people
are passionate about.
Follow Evolve Media on Twitter at @EvolveMedia_LLC
and on Facebook at www.facebook.com/evolvemediallcpublishing
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