Celebrating four years of partnership, Food City and seven-time NASCAR
Champion and NASCAR Hall of Fame Inductee, Richard Petty, will continue
the mission to raise critical funds for Paralyzed Veterans of America's Mission:
ABLE campaign, which ensures veterans get the health care, benefits
and jobs they've earned. Smithfield, sponsor of the famed No. 43
Smithfield Ford, will also join the fundraising efforts with special
offers for customers during the Food City campaign this fall.
"Teaming up with Food City and Smithfield for the Mission: ABLE campaign
is a natural fit for me, the Petty Family Foundation and what we believe
in at Richard Petty Motorsports," said longtime supporter, Richard
Petty. "It's our responsibility to give back and make a difference. And,
that's what we're able to do through this campaign."
Through this collaboration, Food City and loyal Food City customers have
helped raised over $350,000 to benefit severely injured veterans and
their families in the local community and nationwide.
"We're grateful for Food City and their customers for answering the
call," said Al
Kovach, national president of Paralyzed Veterans. "It's because of
their generosity over the years that we're able to continue the
important work we do to ensure our veterans live productive and healthy
lives in this community and across this great nation."
The campaign, which will be featured throughout the company's retail
supermarket chain, begins August 30, 2014, and continues through October
11, 2014. Specially marked $1, $3, and $5 donation slips will be
available at the checkouts. Customers wishing to make a contribution
simply need to select the desired dollar amount and it will be
conveniently added to their order total. One hundred percent of the
donations collected will benefit Paralyzed
Veterans of America.
"It's a pleasure to work with such an icon of NASCAR, to see how he
gives back to our Country and our communities, while giving our loyal
customers an opportunity to support our great military men and women,"
says Steven C. Smith, Food City president and chief executive officer.
In addition, Smithfield will be offering special coupons for customers
making a donation at checkout.
"Smithfiel is proud to partner with Food City and Richard Petty to
benefit Paralyzed Veterans of America and military members who have made
such significant sacrifices for our country and freedom," said Dennis
Pittman, Director of Corporate Communications and Public Affairs for
Smithfield. "So many racing fans are loyal customers of Smithfield and
shop at Food City, and the racing community is traditionally incredibly
supportive of our military, so it makes sense to come together to
benefit such an important cause."
Paralyzed Veterans of America is a congressionally chartered, nonprofit
veterans service organization founded in 1946. Paralyzed Veterans
advocates for quality health care, research and education addressing spinal
cord injury and dysfunction, benefits available as a result of our
members' military service, and civil rights and opportunities that
maximize the independence of our members. Paralyzed Veterans also
and recreation programs for veterans with disabilities.
About Paralyzed Veterans of America
Veterans of America was founded by a group of seriously injured
American heroes from the "Greatest Generation" of World War II. They
created a nonprofit organization to meet the challenges that they faced
back in the 1940s-from a medical community not ready to treat them to an inaccessible world.
For more than 68 years, Paralyzed Veterans' national office and its 34 chapters across
the nation have been making America a better place for all veterans and
people with disabilities. (www.pva.org)
About Food City
Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. currently
operates 106 retail food outlets in the tri-state regions of Southeast
Kentucky, Southwest Virginia and Northeast Tennessee.
A leading provider of high-quality pork products, Smithfield was founded
in 1936 in Smithfield, Virginia, establishing the town as the "Ham
Capital of the World." From hand-trimmed bacon to slow-smoked holiday
hams, Smithfield brings artistry, authenticity and a commitment to
heritage, flavor, and handcrafted excellence to everything it produces.
With a vast product portfolio including smoked meats, hams, bacon,
sausage, and fresh pork cuts, the company services retail, foodservice,
and deli channels across the Unites States and 30 countries abroad. All
of Smithfield's products meet the highest quality and safety standards
in the industry. The company is a brand of Smithfield-Farmland, a
subsidiary of Smithfield Foods. To learn more about how Flavor Hails
from Smithfield, please visit www.Smithfield.com and www.Facebook.com/CookingWithSmithfield.
About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's
largest pork processor and hog producer. In the United States, the
company is also the leader in numerous packaged meats categories with
popular brands including Smithfield®, Eckrich®, Farmland®, Armour®,
Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®,
Margherita®, and Healthy Ones®. Smithfield Foods is committed to
providing good food in a responsible way and maintains robust animal
care, community involvement, employee safety, environmental, and food
safety and quality programs. For more information, visit www.smithfieldfoods.com
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