Vestiage™, Inc. ("VEST"), the healthy-aging company, announced today
that the recently launched national advertising campaign for their
RegiMEN™ brand is expanding its reach by running print ads in several
major national magazine publications. The expanded campaign for the
RegiMEN brand is expected to reach 10 million male readers with ads
placed in major national magazines.
Appearing in the September issues of the male demographically targeted
magazines; Outdoor Life, Field and Stream, and Popular Science, the
healthy-again message for RegiMEN will reach over 10 million readers.
Out on the newsstands this week, the advertisements will expand brand
recognition and direct to consumer sales efforts directly to the core
users of the RegiMEN product line.
"The fundamental concept for any successful marketing campaign is the
incorporation of a cross-channel presence," said Vestiage, Inc. CEO,
Scott Kimball. "Expanding the RegiMEN campaign, to target specific
audiences through a multitude of platforms supports our plan for
profitability while sustaining the company's strategic growth
initiatives. Our Marketing Team has created strong messaging and we're
excited to see the results of this expanded campaign into the national
The print ads, aimed at men of a certain age, feature a healthy, active,
mature man with a message that encourages regaining their vitality and
stamina with the RegiMEN product. The ads are supported with
complementary messaging via national radio and TV spots, with an
extension into online ad scheduled for a future launch date.
Vestiage™ (stock symbol "VEST")
is a publicly traded healthy aging company that creates and acquires
emerging healthy aging brands. Vestiage™ brands address the top "in
demand" healthy aging concerns of men and women. The Compny offers
branded science-based nutraceuticals to a strong demographic consumer
base through multiple channels. Vestiage is focused on the use of the
best ingredients from the ocean and earth, including cutting edge,
patented, clinically proven ingredients to produce highly potent, and
elegantly formulated products. Using potency and novel ingredient
combinations, Vestiage™ creates and distributes nutraceuticals such as
RegiMEN for men (www.RegimenLife.com)
and the multifunctional Monterey Bay Nutraceuticals line for women. (www.MontereyBayNutra.com)
. Vestiage™ research is focused on extending the active period of a
human life covering both the cognitive and physical realms. To learn
more, visit the Company website, www.vestiage.com.
As with many fast growing companies, our growth is dependent upon
adequate funding for inventory, media, general overhead, professional
fee's, technology, salaries and other expenses related to the business.
Should we be unable in the future to obtain appropriate funding to pay
our expenses and media at current levels, our growth, and our financial
stability, will be negatively impacted.
This Press Release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 with
respect to our financial condition, results of operations and business.
These forward looking statements can be identified by the use of terms
such as "believe," "expects," "plan," "intend," "may," "will," "should,"
"can," or "anticipates," or the negative thereof, or variations thereon,
or comparable terminology, or by discussions of strategy. These
statements involve known and unknown risks, uncertainties and other
factors that may cause industry trends or our actual results to be
materially different from any future results expressed or implied by
these statements. Important factors that may cause our results to differ
from these forward-looking statements include, but are not limited to:
(i) changes in or new government regulations or increased enforcement of
the same, (ii) unavailability of desirable acquisitions or inability to
complete them, (iii) increased costs, including from increased raw
material or energy prices, (iv) changes in general worldwide economic or
political conditions, (v) adverse publicity or negative consumer
perception regarding nutritional supplements, anti-aging or stem cell
facial care products or stem cell technology in general, (vi) issues
with obtaining raw materials of adequate quality or quantity, (vii)
litigation and claims, including product liability, intellectual
property and other types, (viii) disruptions from or following
acquisitions including the loss of customers, (ix) increased
competition, (x) slow or negative growth in the anti-aging or cosmetics,
beauty, or nutritional supplement industry or the healthy foods or
anti-aging channel, (xi) the loss of key personnel or the inability to
manage our operations efficiently, (xii) problems with information
management systems, manufacturing efficiencies and operations, (xiii)
insurance coverage issues, (xiv) the volatility of the stock market
generally and of our stock specifically, (xv) increases in the cost of
borrowings or unavailability of additional debt or equity capital, or
both, or fluctuations in foreign currencies, and (xvi) interruption of
business or negative impact on sales and earnings due to acts of God,
acts of war, terrorism, bio-terrorism, civil unrest and other factors
outside of our control.
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