Professional sports and wearable
technology go hand in hand. New York Knicks star, Carmelo Anthony
has been in the headlines for investments and partnerships through the
creation of his firm M7 tech partners. Now international tennis star
Andy Murray wants to get in the wearable
technology game. Currently ranked number 9 in the world, Murray is
the British No.1, 2012 US Open Champion, 2013 Wimbledon Champion and
reigning Olympic Singles Champion.
International Tennis Star Andy Murray Shares Insight on Upcoming Wearable Technology UX 2014 Conference. (Photo: Business Wire)
Murray and his firm 77Group,
have recently expressed interest in wearable technology and have
confirmed they will be sending representation to Smithers Apex's Wearable
Technology UX 2014 event as they explore the industry for investment
opportunities. The focus on user experience is the key to building a
relationship with customers and a product. Murray's passion for wearable
technology derives from the data it can provide to enhance his game.
Always striving, and succeeding, to be the top, Murray provided Smithers
Apex with an exclusive
interview into the user experience of wearable technology through
the eyes of a professional athlete.
Smithers Apex: What's your opinion on form factor exploration
of wearabe technologies (location on the body, the possibility of these
devices becoming invisible) as we move toward technology on the body
becoming nearly invisible? How would this affect your usage?
Andy Murray: As a tennis player, I need to feel that whatever
I have on isn't affecting my game. I guess different sports will have
different views on that - an NFL player is used to wearing a lot of kit,
so a sensor to him might be no big deal. But in a sport like mine, it's
Looking at it from a different angle, it would be possible, probably,
to have a sensor in my racket right now. It's just the body is a very
different challenge. So yeah, I think the smaller sensors - ones that
stick to you and you almost forget about - will be game changing. And
like I said, things that work for me in terms of comfort will work for
anyone. We all want to be comfortable with what we wear after all.
The complete interview is available at www.wearabletechnologyux.com.
Smithers Apex's Wearable
Technology UX 2014 conference is dedicated to the human connection
with wearable technology. The conference will take place 22-23 September
2014 in London at Central
"The user is the key factor of the theme we are presenting at Wearable
Technology UX 2014. Hearing from someone like Wimbledon champion
Andy Murray in this interview, gives our readers an opportunity to
identify with the pro-athlete and more importantly, the everyday
athlete," said Barbara Fowler, Conference Director, Smithers
Apex. "If pro-athletes feel this way, want this product, like this,
hate that, it's what everyday consumers will strive toward too. This
interview gives an example of what type of perspectives you'll find at Wearable
Technology UX 2014."
With two days of presentations from industry giants like Intel, Google,
Microsoft, and Adidas, this conference will complement the technology
providers with the user experience models from other industries with
presentations from Fred & Ginger, Fjord, The Family Business Tattoo, and
Taylor Wessing among others. "This combination of viewpoints from across
the spectrum will provide attendees with a new outlook on how to best
approach their next product design with the user in mind," says
Conference Director Barbara Fowler.
For more information on Wearable
Technology UX 2014, visit www.wearabletechnologyux.com.
Sponsorship and exhibition opportunities are still available. Interested
parties should contact Steve Frier at firstname.lastname@example.org.
About Smithers Apex: Smithers
Apex, a global business that provides events, market
research, publications and strategic and technical consulting to an
expanding list of niche, emerging and high growth industries, including
home and personal care; lighting, imaging and displays; plastic
electronics and alternative energy. For more information about
Smithers Apex, please visit www.smithersapex.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140820005884/en/
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