The woman who put athletes in pink and turned millions of people into
walking and running global forces for good was today honored for her
innovation and vision by female sports leaders at the Cynopsis Sports
Women of Action Summit.
WWE Chief Brand Officer Stephanie McMahon today presented Nancy G. Brinker, Founder and Chair of Global Strategy for Susan G. Komen, with the Cynopsis Sports Impact Award (Photo: Business Wire)
Nancy G. Brinker, founder and chair of global strategy for the Susan G.
Komen breast cancer organization, today received the Cynopsis Sports
Impact Award for her leadership in turning a small race for breast
cancer awareness in 1983 into the global Susan G. Komen Race for the
Cure® series, which now draws 1.5 million participants in more than 130
Along the way, Brinker also brought professional and amateur athletes
and organizations into the fold to raise awareness about the disease, as
she set out to fulfill her promise to her dying sister, Susan G. Komen,
to end breast cancer forever.
Brinker accepted the Impact Award from WWE Chief Brand Officer,
Stephanie McMahon. "Nancy's tenacity has been responsible for
transforming the sports world's support for breast cancer research and
awareness. From the NBA and NFL to MLB to NASCAR and Indy Car, Nancy has
left no stone unturned, and WWE is exceptionally proud to be at the
forefront of this movement," McMahon said in her remarks at the ceremony.
"In 35 years we've gone from a society where the disease couldn't be
talked about on television to a society where Major League Baseballand
NFL athletes wear pink," Brinker said. "But, much remains to be done,
and we will keep acting, keep fighting, and keep using every tool at our
disposal to save lives."
Since its founding in 1982, Komen's fundraising and awareness model has
been rooted in physical activity, with the creation of its successful
and often-emulated Race for the Cure series. Since its inception, more
than 22 million people have crossed a Race for the Cure finish line.
In addition to the Race series, Komen has created active awareness
campaigns with specialized events such as Rally for the Cure, Bowl for
the Cure and the Susan G. Komen 3-Day 60-mile walk.
In addition to Komen-organized sporting events, Komen has partnered with
sporting leagues, teams, players and events to bring attention to the
cause. Currently, Komen has partnerships with the Dallas Cowboys, Major
League Baseball, WWE, LPGA, Pippa Mann for the Indianapolis 500 and
Zumba Fitness. Athletic apparel and sporting goods companies New
Balance; Titleist, Pinnacle and FootJoy Worldwide; BOSU; Tubbs
Snowshoes; and Kent International bike manufacturers are additional
athletic tie-ins that the world's largest breast cancer nonprofit has
utilized in building awareness around the disease and raising resources
to combat it.
One of Komen's most recent partnerships is with WWE through the "Rise
Above Cancer" campaign, which launched in 2012 and raised more than $1
million for Susan G. Komen. During October's National Breast Cancer
Awareness Month, WWE Superstar John Cena wore co-branded pink and black
ring gear that fans were able to purchase. In 2013, WWE and Susan G.
Komen expanded their joint "Rise Above Cancer" campaign to include all
WWE Superstars and Divas wearing customized "Rise Above Cancer" t-shirts
to help raise awareness and funds for Komen. This past May, the two
organizations teamed up again for National Women's Health Week with a
campaign to remind women how a healthy lifestyle is critical in the
fight against breast cancer. WWE continues their support of Susan G.
Komen this fall.
About Susan G. Komen®
Susan G. Komen is the world's largest breast cancer organization,
funding more breast cancer research than any other nonprofit while
providing real-time help to those facing the disease. Since its founding
in 1982, Komen has funded more than $804 million in research and
provided $1.7 billion in funding to screening, education, treatment and
psychosocial support programs serving millions of people in more than 30
countries worldwide. Komen was founded by Nancy G. Brinker, who promised
her sister, Susan G. Komen, that she would end the disease that claimed
Suzy's life. Visit komen.org
or call 1-877 GO KOMEN. Connect with us on Facebook
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140819006383/en/
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