Inc. announced Markel
Corporation has joined its social business network as part of an
overall marketing and branding initiative. Markel will leverage InsiderConnect™
to publish and share new product updates, news, and analysis across
ProspX's growing broker network.
ProspX has built a substantial and data-rich network of brokers with
proprietary behavioral-driven information regarding their business mix,
sales pipeline, and relevant product focus. The ProspX network today
reaches a landscape of over 21,000 brokers across the top 275
"ProspX's social business platform lets us promote our message, brand,
and our products in a targeted and meaningful way," said Thomas
K. Smith, chief marketing officer of Markel Corporation. "We can now
initiate additional dialogue with producers and uncover new business
opportunities using ProspX."
ProspX InsiderConnect is a unique content delivery platform designed for
the insurance industry to increase sales effectiveness and productivity.
It delivers timely andrelevant insurance industry news and carrier
specific content to brokers which allows them to stay informed and
quickly match their client's needs with the most relevant products from
carriers in the market. InsiderConnect provides carriers with
unprecedented targeted access, visibility, and connectivity to those
brokers that are most highly aligned with their business focus, leading
to increased visibility, improved collaboration, and more quality
"Carriers are the source of product expertise, innovation, and insights
for insurance brokers and their clients," said Steve
Gold, president and CEO of ProspX. "We are excited about partnering
with Markel to help get their message in front of the right brokers at
the right time to raise the awareness and differentiation of their
specialty products in the marketplace.
ProspX InsiderConnect enables insurance carriers to:
• Discover new brokers with interests and clients that align with their
• Receive analytics/insights that reveal new areas of opportunity
• Gain real-time insights into a specific broker's focus and areas of
• Share product expertise and insights with a targeted audience of more
than 21,000 brokers
For more information about ProspX or InsiderConnect, please visit www.prospx.com.
About Markel Corporation
Markel Corporation is a diverse financial holding company serving a
variety of niche markets. The Company's principal business markets and
underwrites specialty insurance products. In each of the Company's
businesses, it seeks to provide quality products and excellent customer
service so that it can be a market leader. The financial goals of the
Company are to earn consistent underwriting and operating profits and
superior investment returns to build shareholder value. For more
information, please visit Markel Corporation on the web at www.markelcorp.com.
ProspX, Inc. is the social business platform for managing the complex,
multi-party sales process of the $500 billion commercial insurance
industry. Built for the commercial insurance industry by insurance pros,
the ProspX platform gives brokers quick and easy access to critical
content and business intelligence relevant to the business they are
working on, while allowing carriers the ability to elevate their message
and brand for increased visibility at the initial point of an
opportunity. For more information, please visit us at www.prospx.com,
follow us on Twitter at www.twitter.com/prospx
and like us on Facebook at www.facebook.com/prospx.
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