Automotive head-unit processor revenues are expected to grow from $680
million in 2013 to $1.95 Billion in 2020.
"Automotive head-units are transitioning from proprietary architectures
requiring long development cycles and Tier1-led integration efforts
towards platform designs. Ford set the tone back in 2007 with its SYNC
solution based on CPU hardware from Freescale and the Windows Embedded
OS allowing quicker development time frames and independence from the
previously dominant Tier1 suppliers. With head-unit infotainment, HMI,
clusters, safety, and telematics complexity continuing to increase,
hardware approaches are consolidating and evolving towards reference
designs and open platforms such as the open source GENIVI stack, already
adopted by BMW. This allows car OEMs to increase the reuse of software
and middleware while decreasing costs and time-to-market and at the same
time leveraging open ecosystems of suppliers," says VP and practice
director Dominique Bonte.
Consumer chipset vendors such as Intel, Qualcomm, Broadcom, and NVIDIA
are increasingly targeting automotive as a new business development
opportunity, hereby competing with established automotive chipset
suppliers such as Freescale, Renesas, TI, and STMicroelectronics.
While automotive semiconductor vendors still enjoy the highest market
shares in computing processors (Freescale) and Bluetooth (CSR), consumer
chipset players such as Qualcomm and Broadcom already have the highest
market shares in cellular baseband and Wi-Fi chipsets respectively.
Newcoers in automotive computing processors such as NVIDIA, Qualcomm,
and Intel are just starting to grab market share but will become major
players in the future driven by platform approaches and automotive grade
chipset designs. They are keen to leverage their multi-core CPU
architectures and graphics engine assets to capitalize on the sharply
increasing need for real-time in-vehicle computing for advanced
multimedia, ADAS machine vision image processing and ultimately
autonomous vehicle algorithms.
These findings are part of ABI Research's Automotive
Safety and Autonomous Driving (https://www.abiresearch.com/market-research/service/safety-and-security-telematics/)
Market Research which covers OEM and aftermarket telematics,
infotainment and connected car solutions, ADAS, active safety and
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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