Research and Markets (http://www.researchandmarkets.com/research/ccchvq/pharmacy_retail)
has announced the addition of the "Pharmacy
Retail Market in India 2014" report to their offering.
'Pharmacy Retail Market in India 2014' elaborates the changing role of
pharmacy outlets and the gradual transition of the industry as a whole
towards an organized format.
At present, pharmacy retail industry in India is largely fragmented and
unorganized. Most organized players operate regionally. The market is
sustainable and is projected to attain considerable growth based on the
already existing varied disease profile as well as the emergence of
newer diseases and the fact that the growing domestic population is
being affected by such diseases.
Although the pharmacy sector in India is highly regulated, yet ittends
to suffer from the circulation of sub-standard and counterfeit drugs
that hampers the retail segment of the business. Measures are being
taken by the pharmacy regulatory bodies to control the threat as it
drastically hampers revenue generation. The government is also taking
major initiatives to provide medicines at subsidized rates as well as
engage in teleconsultation services and distribution of medicines in the
rural belt. A variety of value added services are being incorporated by
the organized players to gain a larger market share and various
initiatives are being taken to build brand loyalty among customers. To
sum up, the pharmacy retail segment comprises a stable market that has
strong growth potential in the upcoming years.
Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/ccchvq/pharmacy_retail
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