2K or "Quad HD" screens currently occupy the premium end of the
smartphone market while 2015 will see the launch of 4K/Ultra HD devices.
This resolution race, however, is more about marketing and
differentiation than user experience given current content availability.
Considering the relatively close proximity of the screen to the user it
is possible for some consumers to see and benefit from these higher
resolutions, but differences are incremental and not dramatic for most
Senior analyst Michael Inouye commented, "While some content owners and
broadcasters have or are preparing to launch 4K programming, video
resolution delivered to mobile devices will continue to lag behind
screen pixel densities. While mobile device components, such as
processor, memory and in some cases batteries, are gearing up to handle
4K, network and infrastructure elements remain challenging. Key video
services like several under the UltraViolet umbrella, for instance,
still largely distribute content to mobile devices in SD. Content
protection and data utilization concerns are part of the issue, but
consumers also have not demanded higher resolution video in adequate
numbers for services to respond."
User-generated content (UGC) and productivity, however, could offer
consumers additional ways to benefit fro high resolution screens; the
popularity of GoPro broadcasting, for example, shows the demand for high
resolution UGC. Mobile device manufacturers are also considering LTE
Broadcast as an outlet for next generation video broadcasting. These
rely on HEVC, but are initially unlikely to push broadcast resolution.
Practice director Sam Rosen added, "OTT video services will carefully
weigh the costs of 4K delivery, the impact on viewing on mobile devices,
and the brand halo high resolution services can bring. OTT services will
focus first on 4K delivery to Smart TVs, with HD to mobile devices. New
connections like wired MHL 3.0 and wireless 802.11ad can help position
mobile devices as a hub for streaming high quality video and gaming to
TVs. Qualcomm's acquisition of Wilocity and push of 802.11ad could
further encourage OTT companies and TV manufacturers to embrace the
technology and bring high resolution video to TVs via mobile devices."
These findings are part of ABI Research's Mobile,
Multiscreen, and Cloud Video Delivery Market Research (https://www.abiresearch.com/market-research/service/cloud-video-and-video-hardware/).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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