Data Group (IDG)-the world's leading technology media, events and
research company-announces the appointment of Dina Roman to the new
position of Executive Vice President and General Manager of IDG.TV.
Based in New York, IDG.TV is an independent business unit of IDG
Communications focused on accelerating the company's growth in global
"Video is one of the fastest growing categories in advertising," said
Peter Longo, Chief Digital Officer at IDG Communications. "At IDG, we're
seeing a 50 percent year-over-year growth in video, so I'm confident
Dina's extensive background in sales, platforms and programmatic trading
of video will accelerate IDG.TV's growth as a leading global provider of
quality video content and distribution in our industry."
IDG.TV brings the vast array of digital video from IDG's global network
of award-winning technology brands together on a common platform that's
rapidly becoming a top source for tech and product reviews, news,
how-tos and tips, car tech, and home entertainment. For advertisers,
IDG.TV offers a "brand-safe" environment in which to reach a quality,
affluent audience passionate about technological innovations. In her new
role, Roman will overse all aspects of IDG.TV business, including
customer relationships, managing the current IDG.TV content team and
increasing staffing to position the business for future growth.
Roman brings to her new role over 25 years of experience selling and
managing some of the world's most renowned brands, particularly in the
interactive arena. She joins IDG from Adap.TV, a video intelligence
platform for buyers and sellers across linear TV and digital video that
was acquired by AOL. As Senior Vice President of North America, Agency
Sales, Roman developed monetization strategies for agencies, trading
desks and clients, selling Adap.TV's video exchange inventory, as well
as Adap.TV's technology and data solutions.
"I'm a strong believer in the power of deep, expert, vertically-oriented
content that appeals to consumer passions," said Roman. "Video is an
ideal medium for quick tips, news, product demos and how-tos about all
manner of technological innovation. In a world rife with general
entertainment content, IDG has had the foresight to leverage its
vertical video expertise to inform and inspire its audience. It's a
trifecta, really: IDG.TV appeals to consumers, professionals and
advertisers. I look forward to telling that story."
A long-time pioneer in interactive video, Roman was previously Senior
Vice President of Interactive Advertising Sales at Scripps Networks
Interactive. She was also an Executive Committee member of the video
start-up, Brightcove, and has held executive management positions at
Discovery Communications, the Walt Disney Company and The New York
Times. Roman is active in industry organizations such as the IAB and OPA
and was a steering committee member of the interactive television
consortium known as Innovation in Digital Advertising.
Launched in November 2013, IDG.TV brings together on a common platform
the vast array of digital video from IDG's network of award-winning
technology brands currently available in 97 countries. Featuring high
production values, compelling topics and deep expertise in the
technology vertical, IDG.TV is rapidly becoming a top resource for
consumers and business professionals seeking quality short form video on
tech news, car tech, how-tos and tips, home entertainment, and product
About International Data Group
International Data Group (IDG™) is the world's leading technology media,
events and research company. Founded in 1964 and headquartered in
Boston, Massachusetts, IDG products and services reach an audience of
more than 280 million technology buyers in 97 countries.
IDG Communications' global media brands include ChannelWorld®, CIO®,
CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®,
Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG's
media network features 460 websites, 200 mobile apps and 180 print
titles spanning business technology, consumer technology, digital
entertainment and video games worldwide. The IDG TechNetwork represents
more than 570 independent websites in an ad network and exchange
complementary to IDG's media brands.
With expertise in branding, lead generation and social media marketing,
IDG marketing services programs are strategically designed and
implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG
produces more than 700 globally branded technology and entertainment
conferences and events in 55 countries.
International Data Corporation (IDC®), a subsidiary of IDG, has more
than 1,000 analysts who provide global, regional and local expertise on
technology and industry opportunities and trends in more than 110
Additional information about IDG is available at http://www.idg.com.
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