One, a global leader in private label, product lifecycle management
(PLM) solutions and transparency software for retailers, manufacturers
and suppliers, today announced that Chris Morrison has joined its
executive team to direct the company's global marketing, communication,
and product strategy operations.
In his new role at Trace One, Morrison will support global expansion and
the launch of new solution offerings. He has held senior management
positions at several market-leading retail supply chain technology
companies including TradeStone Software, Oracle, ProfitLogic, and i2
"It's been nearly two years since we relocated our headquarters from
Paris to Boston. As we close in on the anniversary of our expansion into
the US, we'll look to Chris' local and international expertise in the
PLM and cloud-based software markets to bolster the company's momenum
and launch new products to new audiences," said Jerome Malavoy, founder
and CEO of Trace One. "Chris will be an extraordinary asset to our
leadership team as we embark on an exciting year ahead at Trace One."
Trace One continues to grow its global presence and expand into the
North American market. The company works with more than 20,000
manufacturers worldwide and the world's largest retailers - including
leading US brands such as Supervalu, Walgreens and Safeway - to
facilitate cloud-based PLM collaboration resulting in the efficient
delivery of high-quality and safe, private-label products.
"The food supply chain is undergoing significant changes as consumers
continue to push for healthier products with increased visibility into
how and where our food is produced" said Morrison. "I'm thrilled to join
a world class team focused on addressing these changes by bringing
innovative cloud-based solutions to market."
To learn more about Trace One, please visit www.traceone.com.
To better understand Trace One's customer and market success, watch
About Trace One
Founded in 2001, Trace One launched the first collaborative, cloud-based
platform for managing the development and quality of private label
products and today has customers around the world from Europe, North
America and Asia. Its mission is to drive food and non-food product
innovation, support brand protection, and accelerate time-to-market for
retailers, manufacturers and food service companies. The company
has offices in Boston, Chicago, Paris, London, Madrid, Hong Kong,
Madrid, Dusseldorf and Bentonville, Ark.
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