Vestiage™, Inc. ("VEST"), the healthy-aging company, announced today
that, due to the success of its national radio campaign over the past 6
months, it will launch a major media expansion in support of the
RegiMEN™ brand of healthy aging supplements for men. The campaign is
expected to immediately at least double the response metrics of the
RegiMEN brand to its core targeted audience.
The media expansion will encompass a national multi-channel brand
awareness and direct-to-consumer campaign that layers radio, television,
newspaper, magazine and internet advertising in a coordinated and
targeted fashion. The strategic advertising program has been in the
works since the media funding infusion was announced in May of this year
with Media Funding Group. The campaign will introduce the line to the US
male consumer on a nationwide basis focusing on the potentially
significant health benefits of the RegiMEN line to millions of men.
"We have four very cool television campaigns in the pipeline for RegiMEN
and a very funny viral digital video campaign that is hilarious and
should introduce the line to a slightly younger demographic at the same
time," said Scott Kimball, CEO of Vestiage. "The first campaign is
completed and will air in August. This is the 60-second spot that
educates the market about RegiMEN and encourages the audience to try the
number one selling product in the line. After that, we will layer
30-second commercials and then launch a series of about 20 supporting
15-second spots in three campaigns that support the brand. All of the
spots are either completed or currently in production and will be
finished over the next weeks. These campaigns were developed internally
with our in-house team of creative and production people who are proving
to be genius. We are our own agency at Vestiage and this is truly
award-winning work that the team is producing here."
Vestiage™ (stock symbol "VEST")
is a publicly traded healthy aging company. The Company offers premium
branded scienc-based nutraceuticals to a premium consumer base through
multiple channels. The Company is a sales, marketing, and distribution
company specializing in bringing science-based products to the healthy
aging consumer. The Company utilizes key partners to integrate
production, fulfilment, customer service, advertising, sales, media,
marketing, distribution, new product development and acquisitions.
Vestiage is focused on the use of the best ingredients from the ocean
and earth, including cutting edge, patented, clinically proven
ingredients to produce highly potent, and elegantly formulated products.
Using potency and novel ingredient combinations, Vestiage™ creates and
distributes nutraceuticals such as RegiMEN for men (www.BuyRegimen.com)
and the multifunctional Monterey Bay Nutraceuticals line for women. (www.MontereyBayNutra.com)
Vestiage™ brands address the top "in demand" healthy aging concerns of
men and women. Vestiage™ research is focused on extending the active
period of a human life covering both the cognitive and physical realms.
To learn more, visit the Company website, www.vestiageinc.com.
As with many fast-growing companies, our growth is dependent upon
adequate funding for inventory, media, general overhead, professional
fee's, technology, salaries and other expenses related to the business.
Should we be unable in the future to obtain appropriate funding to pay
our expenses and media at current levels, our growth, and our financial
stability, may be negatively impacted.
This Press Release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 with
respect to our financial condition, results of operations and business.
These forward-looking statements can be identified by the use of terms
such as "believe," "expects," "plan," "intend," "may," "will," "should,"
"can," or "anticipates," or the negative thereof, or variations thereon,
or comparable terminology, or by discussions of strategy. These
statements involve known and unknown risks, uncertainties and other
factors that may cause industry trends or our actual results to be
materially different from any future results expressed or implied by
these statements. Important factors that may cause our results to differ
from these forward-looking statements include, but are not limited to:
(i) changes in or new government regulations or increased enforcement of
the same, (ii) unavailability of desirable acquisitions or inability to
complete them, (iii) increased costs, including from increased raw
material or energy prices, (iv) changes in general worldwide economic or
political conditions, (v) adverse publicity or negative consumer
perception regarding nutritional supplements, anti-aging or stem cell
facial care products or stem cell technology in general, (vi) issues
with obtaining raw materials of adequate quality or quantity, (vii)
litigation and claims, including product liability, intellectual
property and other types, (viii) disruptions from or following
acquisitions including the loss of customers, (ix) increased
competition, (x) slow or negative growth in the anti-aging or cosmetics,
beauty, or nutritional supplement industry or the healthy foods or
anti-aging channel, (xi) the loss of key personnel or the inability to
manage our operations efficiently, (xii) problems with information
management systems, manufacturing efficiencies and operations, (xiii)
insurance coverage issues, (xiv) the volatility of the stock market
generally and of our stock specifically, (xv) increases in the cost of
borrowings or unavailability of additional debt or equity capital, or
both, or fluctuations in foreign currencies, and (xvi) interruption of
business or negative impact on sales and earnings due to acts of God,
acts of war, terrorism, bio-terrorism, civil unrest and other factors
outside of our control.
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