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[August 03, 2014]
Apple officially welcomes Beats [Mobile 88 Online (Malaysia)]
(Mobile 88 Online (Malaysia) Via Acquire Media NewsEdge) It has been well over 2 months since Apple announced that they were acquiring Beats. That said, the deal isn't officially going to be take place until September, but that hasn't stopped Apple from officially welcoming Beats into their family: What Apple has to say, on their website: Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we're thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We're delighted to be working with the team to elevate that experience even further.
And we can't wait to hear what's next.
From Beats' site: There's a new instrument in the Apple family. Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world's music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.
We suppose that is great and all for the two companies, but only time will tell how this translates into improving the experience for us users.
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