Building on the momentum generated by its 2014
slate of original series, AOL today announced that Nate Hayden has
been appointed Vice President of Originals, leading content creation and
premium original programming. Hayden will oversee AOL's Original series
strategy, which feature the likes of Zoe Saldana, James Franco, and
Nicole Richie, as well as the Emmy-nominated "Park Bench with Steve
Buscemi" and Tiffany Shlain's "The Future Starts Here." Additionally,
Naomi Yasuda has been appointed, Senior Director of AOL Studios and will
lead the daily operations of AOL Studios. Both Hayden and Yasuda will be
based in Los Angeles.
"AOL's original programming strategy has seen tremendous success over
the past few years, and just three months after NewFronts, our momentum
is still going strong," said Ran Harnevo, President of Video, AOL. "Both
Nate and Naomi are committed to creating the engaging, authentic content
that AOL viewers know and love, while also constantly innovating and
pushing beyond the status quo. I couldn't think of better candidates to
shepherd the AOL Originals team into the next chapter of its growth."
"I am thrilled to be leading AOL's original programming efforts at a
time of real momentum for AOL Studios when our work is being validated
daily by a growing audience and by our industry with recent Emmy
nominations," said Nate Hayden, Vice President of Originals. "AOL placed
a stake in the ground three years ago with our first slate of originals
and we have grown in strength with each additional slate. I am excited
to lead the charge in taking our efforts to the next level."
AOL, a global leader in digital video, has launched nearly 50 original
series since 2011. Currently serving tens of thousands of publishers,
the vast majority of top global advertisers, and all of the leading
global holding companies, AOL is consistently ranked as one of the top
three video content properties in the United States according to
comScore. AOL's 2013 slate of originals -- which comprised 15 shows and
featured the likes of Sarah Jessica Parker, Nicole Richie, and Hank
Azaria -- has garnered more than 167 million views to date.*
#candidlynicole, which debuted in 2013 and is currently in it second
season on AOL, was recently picked up by VH1 as a feature series for TV.
Prior to joining AOL, Nate was Vice President of Development at
FremantleMedia, where he lead cable development. He has also worked as a
producer and director at MTV Networks and Mark Burnett Productions.
*comScore Video Metrix (June
2014); AOL internal data
AOL Inc. is a brand company, committed to continuously innovating,
growing, and investing in brands and experiences that inform, entertain,
and connect the world. The home of a world-class collection of premium
brands, AOL creates original content that engages audiences on a local
and global scale. We help marketers connect with these audiences through
effective and engaging digital advertising solutions.
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