|[August 01, 2014]
Panasonic Expands Relationship with Hendrick Motorsports
OSAKA, Japan --(Business Wire)--
Panasonic (News - Alert) has expanded its relationship with Hendrick Motorsports with a
new multi-year agreement that includes primary sponsorship of the No. 24
team of four-time NASCAR Sprint (News - Alert) Cup Series champion and current points
leader Jeff Gordon. Panasonic will be featured as a primary sponsor of
the No. 24 team in two Sprint Cup races annually and as an
associate-level partner in all other events. It will mark the first
on-car branding for Panasonic since joining Hendrick Motorsports as a
technology partner in 2007. The agreement covers the 2014, 2015 and 2016
Gordon's No. 24 Panasonic Chevrolet SS (Photo: Business Wire)
[Video] Panasonic Solar and Toughbook Driving the Revolution (News - Alert) at
Gordon's No. 24 Panasonic Chevrolet SS debuted on June 22nd at
California's Sonoma Raceway and will again appear Aug. 31 at Atlanta
Motor Speedway. Panasonic's Toughbook brand will be featured on the
car's quarter panels at Sonoma.
"To maximize the value of a NASCAR sponsorship, you need to partner with
proven teams and drivers that exemplify your brand," said Rance Poehler,
president, Panasonic System Communications Company of North America.
"Hendrick Motorsports and Jeff Gordon (News - Alert) have a record of excellence that
is a perfect fit for Panasonic and its Toughbook brand. We've been a
technology partner of Hendrick Motorsports for many years, and as our
business evolves to solutions and deeper partnerships with our
customers, it is an excellent time to extend our relationship from
behind the scenes to the car on the track."
[Video] Toughbook at NASCAR
Panasonic Toughbook computers play a key role in racing opertions.
"Once we brought the Panasonic Toughbooks into our business, the crew
chief and the engineers right away said, we love this product," said
Chris Newsome, Infrastructure Manager IT & Facilities, Hendrick
Motorsports. "We depend on Panasonic," added Newsome. Hendrick
Motorsports also currently utilizes Panasonic technology throughout its
Concord facility, including professional camcorders, professional flat
panel displays, televisions, digital signage and projection units. The
team also uses Panasonic's professional video products to support its
in-house video production capabilities. Panasonic will leverage the
partnership to promote technology solutions and products for business.
[Video] Panasonic Solar at Sonoma
Panasonic has already helped Sonoma Raceway, where the Panasonic
Chevrolet SS made its debut, to reduce its environmental impact by
installing a Solar Power Generating System that supplies approximately
40% of the circuit's power needs.
"Panasonic has a combination of world-class people and products," said
Rick Hendrick, owner of Hendrick Motorsports. "We use their technology
across the organization, and it provides the best possible tools in
every area, from competition to marketing to IT. To have them see more
opportunities for their business and want to grow the relationship sends
a very positive message."
Gordon, 42, who grew up in nearby Vallejo, California, is one of the
most accomplished drivers in NASCAR history, posting a record five
Sprint Cup wins at Sonoma Raceway. He is a four-time Sprint Cup
champion, and his 89 victories rank third on the all-time wins list. In
15 races this season, he has posted one victory, five top-five finishes
and a series-best 11 top-10 finishes. "We're looking forward to working
with Panasonic in a new way, and I can't think of a better place for
their debut with the No. 24 team," said Gordon before the race in
Sonoma. "This is the next step in what's already been a successful
partnership, and it's going to be fun to take it to another level. We
hope to kick it off with a win this weekend for Panasonic and Toughbook."
See More Photos - Panasonic at Sonoma Raceway
AV Solutions - Panasonic USA
the action on Twitter (News - Alert) @JeffGordonWeb
Panasonic News Portal: http://news.panasonic.net
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140731006716/en/
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