the global leader in application-to-person (A2P) text messaging,
announces a strategic expansion into Tokyo, Japan. This announcement
comes on the heels of two
acquisitions that the company made on June 14, a corporate
rebranding and a recent office opening in Atlanta.
"We have continued to seize opportunity in the market, driving the
industry forward through our platform enhancements, capabilities
expansion and increases to our customer base," said Mblox CEO Tom
Cotney. "With its recent suge of smartphones, Japan provides a perfect
launch pad for Mblox to accelerate growth in the entire APAC region."
Rolf Lumpe, country manager, will lead the Japan operations. He brings
with him a deep knowledge of Asian markets, customers and cultures, and
an excellent understanding of existing and emerging
"Japan's burgeoning market provides endless opportunity," said Lumpe.
"Driven initially by authentication requirements of Smartphone users,
SMS based notification services and marketing campaigns are fairly new
to Japan, putting Mblox in a unique position to own the market and meet
the needs of its international customers."
Mblox is the first international aggregator that has direct national
interconnection to Japan's four Mobile Network Operators (MNOs): NTT
DoCoMo, KDDI au, Softbank Mobile and eMobile. Because Japan is an early
stage market, therefore requiring complex interconnect requirements,
only a small numbers of aggregators have been able to use international
interconnect to communicate with Japanese MNOs, experiencing delivery
and throughput restrictions.
The amount of smartphone users in Japan is projected to drastically
increase over the coming years, with 79.9 percent of mobile users
expected to own a smartphone by 2017. Over the past four years, the
percentage of mobile phone users owning a smartphone has increased from
six to nearly 70 percent. With this shift in the mobile market, SMS use
will increase as well. "We will continue to monitor the rise of the
Japanese, as well as the global, SMS market, seeking opportunities to
provide A2P text messaging capabilities to customers across the globe,"
Interested candidates should visit http://www.mblox.com/company/jobs
to learn more about global positions Mblox will fill in 2014 and
submit their qualifications.
Mblox is the largest independent application-to-person (A2P) mobile
messaging provider in the world, trusted by more companies to carry
their mission-critical traffic than any other service. As the industry's
most experienced Tier One SMS aggregator, Mblox specializes in the
unique demands of large-scale mobile messaging programs and are known
for providing reliable, uncompromising connections. By creating positive
brand experiences, Mblox helps clients transform numbers into profitable
relationships with their customers.
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