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[July 30, 2014]
Pinning down ways of boosting business [Herald, The (Plymouth, England)]
(Herald, The (Plymouth, England) Via Acquire Media NewsEdge) OVER the past three years Pinterest has evolved massively. It is now the third biggest social media platform in the world, topped only by Facebook and Twitter. The fact that it has risen to fame in such a short time indicates that it is crucial for local business marketing.
There are certain aspects to bear in mind to ensure you are getting the most out of Pinterest for business use.
The first is, of course, what to pin? For a start you need to show people what your business is about, what your working environment looks like, who you work with and the products you sell. The product-based pins can be linked back to the relevant pages on your website, increasing traffic, with the aim of increasing potential leads. Testimonials are always great pinning material too, so if you could encourage any of your happy clients to acknowledge their satisfaction with your work that's always a good place to start.
Things to remember when it comes to your photos: If you are pinning anything to do with your company or business, make sure they are unique photos that you have actually taken. Incorporate your targeted keywords into the name of the photo, and also within the pin description.
Make sure the photo quality is top notch. There is nothing worse than finding a great pin, only to see when it is enlarged that it is grainy, and distorted - nobody will want to re-pin that.
Once you have laid these foundations you can branch out and get connected to users who have similar interests, who are in the same industry as you or even those who just pin generally great stuff.
Finding other pinners who are interested in the same things as you is easy. You simply type in your topic of interest; for example, 'social media tips'. This will pull up every pin to do with social media tips and the people who have pinned them. If you just want to see the pinners, there is an option to do so in the top left hand corner, just below the search bar.
Once you follow any given pinner, you will then be able to see all their previous pins (providing they haven't set them up on a 'private board'). Have a peruse and if you see anything you think you could relate to your own business, go ahead and repin it to an appropriately named board. If you re-pin peoples' pins on a regular basis, trust between them and you is built up over time. Hopefully the pinning should be reciprocated, for their followers to see your pins and ultimately broadening the reach of your brand name.
Remember you don't need to limit yourself to just your products or services. It's always a good idea to create other unrelated, more generalised boards; this will help reach a much wider audience.
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