Chartboost, the largest revenue platform for mobile games, and
international mobile games company Chukong Technologies today announced
a strategic partnership to bring Chartboost's powerful monetization and
advertising technology to the Chinese mobile market. As one of China's
largest mobile entertainment companies, Chukong will provide the local
expertise necessary to share Chartboost's technology with the local
developer community. The partnership will empower developers to find new
players and monetize their games through higher retention, increased
advertising revenue and greater transparency and control of their
"After using Chartboost's analytics for our titles launched in North
America, we believe their technology is just what Chinese developers
need," said Lei Zhang, US general manager of Chukong Technologies. "The
combination of Chartboost's tools and our local market expertise will
provide a premier monetization solution for the millions of China-based
China is the world's fastest growing mobile market, and is expected to
be worth more than $3 billion by the end of 2014. In contrast to western
markets where the Apple App Store and Google Play Store are the dominant
platforms, the Chinese mobile market has more than 200 different app
stores for developers to publish. In such a fragmented market, there is
a pressing need for high-quality discovery and monetization services
like those that Chartboost provides.
"There are enormous opportunities in emerging mobile markets, and this
partnership is the first step in a larger global strategy for
Chartboost," said Maria Alegre, CEO and Co-Founder of Chartboost.
"Working together with Chukong, we can empower Chinese app developers to
get the exposure and data thy need in the fastest-growing mobile market
in the world."
Chartboost recently launched the Chinese language version of their
website to reinforce their broader localization strategy and dedication
to the market. They will be releasing more localized features in the
coming months to ensure Chinese game developers are able use
Chartboost's technology more easily and seamlessly.
About Chukong Technologies
Chukong Technologies is a leading mobile entertainment platform company
that drives and maintains a healthy development ecosystem, provides
users with excellent digital content, and pushes the digital
entertainment experience forward. Chukong has helped some of the world's
largest mobile developers navigate the complexities of the Chinese
mobile market, as well as published many of the most popular mobile
titles in China, such as the Fishing Joy franchise. Chukong Technologies
aims to become a leading digital distribution company and is currently
expanding its infrastructure and partnerships to facilitate new business
opportunities. Headquartered in Beijing, China, the company also has
operations in Tokyo, Seoul, Taipei, and Menlo Park, California. For more
information, please visit http://www.chukong-inc.com
and follow the company on Twitter at @CocoaChina.
Chartboost is the largest revenue platform for mobile games. Chartboost
empowers developers to find new players and monetize their games, by
providing them with the tools and analytics to make smarter decisions.
The company reinvented distribution through development of the first
100% transparent ad network, and industry's only Direct Deals
Marketplace encouraging developers to work directly with one another.
Chartboost powers over 60,000 games from companies such as Machine Zone,
Supercell, Wooga, NimbleBit, ZeptoLab, Pocket Gems, PikPok, Animoca,
Tap4Fun and Chukong, and drives over twelve billion game sessions per
month. Chartboost is a Sequoia-backed company with offices in San
Francisco and Amsterdam. For more information, please visit www.chartboost.com
or check out our blog.chartboost.com.
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