Health, commercial/enterprise, wearables, and iBeacons will help to
revive the GPS tracking device market, with ABI Research forecasting the
market to reach over $3.5 billion in 2019.
The GPS personal tracking market has always had huge potential yet it
has faced huge barriers around awareness and RoI, expensive devices,
cellular subscriptions, indoor location and severe regionalization and
fragmentation. As a result the market has never been able to scale
sufficiently to lower costs and create the revenue to support much
needed marketing/advertising campaigns.
In its latest report, "Personal Location Device and Application
Markets", ABI Research considers adoption of GPS devices and smartphone
applications across family, elderly/health, lone worker, pets, and
personal assets. Senior analyst Patrick Connolly commented, "The
potential of this market continues to draw investment and interest. Over
the last 12 months, there has been a host of companies entering this
space. As well as a steady stream of start-ups like estimate and hereO,
buoyed by wearables and iBeacons, enterprise/commercial GPS companies
like Quattro Wireless and Masternaut are moving into areas such as
moile workforce management and lone worker applications, while the
connected home market will evolve to support personal protection across
children, pets, cars, etc. e.g. Life360/ADT. Carriers
eager to solve the problem of saturated markets have begun to reconsider
this space with the dawn of GPS-enabled wearables and the Internet of
This is reflected in a significant increase in GPS IC shipments into
this space over the past year, as low-cost GPS units become adopted
worldwide for a host of applications. iBeacons are set to be a major
driver, solving the issue of indoor location, while also creating a
low-cost entry point for both OEMs and consumers. With BLE beacons
forecast to penetrate into all aspects of life over the next 3 years,
consumer awareness and acceptance will quickly emerge.
These findings are part of ABI Research's Location
Devices Market Research (https://www.abiresearch.com/market-research/service/gps-gnss/).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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