Canon U.S.A., Inc., a leader in digital imaging solutions, today
announced two new compact, super-zoom cameras: the PowerShot SX520 HS
and the PowerShot SX400 IS digital cameras. Designed to give users
the versatility and telephoto reach they need to capture subjects from
far distances, these new cameras are packed with impressive features.
The new PowerShot SX520 HS digital camera includes a high-powered 42x
Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for
clear sharp images and Full HD Video. With a 30x Optical Zoom
(equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows
photographers to capture the moments that mean the most to them quickly
and easily, even at long range.
"Our goal is to provide people who are passionate about photography with
the imaging tools they need to capture the moments that inspire them,"
said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The
PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users
features that help produce high quality-images and video with ease
allowing them to capture their most creative shots."
The PowerShot SX520 HS Digital Camera
Building on the features of the PowerShot SX510 HS digital camera, the
PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom with
Canon's Optical Image Stabilization, ideal for active families that want
to take high-quality close-up shots of their children's soccer game or
dance recitals. In addition to featuring a powerful optical zoom range,
the SX520 HS digital camera combines a 16 Megapixeli
High-Sensitivity CMOS sensor and Canon's DIGIC 4+ Image Processor to
create the Canon HS SYSTEM allowing for excellent low-light performance.
Giving users the ability to capture life in motion, the camera features
a dedicated movie button so users can easily record 1080p Full HD video
utilizing the camera's full 42x optical zoom capability. The camera also
features an enhanced grip for added handling comfort. Additionally, the
camera's Intelligent IS automatically chooses from one of eight modes to
help optimize image stabilization for virtually shake-free images in
various shooting conditions. The camera's High Speed AF allows users to
achieve fast autofocusing speeds to help capture every shot with ease.
he PowerShot SX520 HS digital camera's advanced Zoom Framing Assist
feature intelligently controls the lens, making it easy to locate the
main subject by zooming out, and then zooming back in quickly and
automatically for dramatic close-ups with face detection where
Upgraded from its predecessor, the PowerShot SX520 HS digital camera
features Canon's Creative Shot mode that uses a combination of lighting,
color and composition from the original image to create unique, artistic
images. Smart AUTO technology selects 32 different pre-defined scenes
for still shots and 21 scenes for video without the need to switch
modes, making it possible to take beautiful images and video in a
variety of situations. The Hybrid AUTO mode featured in the PowerShot
SX520 HS camera creates a beautifully stabilized HD video clip (up to
approximately four seconds) every time a user shoots a still image, then
compiles the clips into a single movie that forms a "highlighted reel"
for the day. This new camera is equipped with a built-in mini-HDMI port
that makes it easy to connect to an HD TV set at home or on the road so
everyone can comfortably enjoy viewing the footage.
The PowerShot SX400 IS Digital Camera
With a compact design and a powerful 30x Optical Zoom range with Optical
Image Stabilizer, the PowerShot SX400 IS digital camera is a versatile
camera that can be used daily anytime, anywhere. The 16 Megapixeli
CCD sensor and DIGIC 4+ image processor combine with Canon's Intelligent
IS system to provide users with outstanding functionality, while the
updated grip design improves handling comfort. With Smart AUTO, the
camera identifies an ideal image setting by intelligently selecting from
one of 32 pre-defined modes for still shots and 21 scenes for video.
The PowerShot SX400 IS digital camera is always ready for action with a
dedicated movie button to easily stop and start recording 720p HD video.
Additionally, like the PowerShot SX520 HS camera, the PowerShot SX400 IS
camera can record even far distances through the use of the camera's
full 30x zoom range. The PowerShot SX400 IS digital camera's High Speed
AF, upgraded from the previous model, helps to reduce lag time so that
the perfect shot can be captured quickly and with ease.
Pricing and Availability
The PowerShot SX500 HS digital camera will be available in September
2014 for an estimated retail price of $399.99.
The PowerShot SX400 IS digital camera will be available in August 2014
in black or red for an estimated retail price of $249.99.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $36 billion in global revenue, its parent company, Canon
Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2013†
and is one of Fortune Magazine's World's Most Admired Companies in 2014.
In 2013, Canon U.S.A. has received the PCMag.com Readers' Choice Award
for Service and Reliability in the digital camera and printer categories
for the tenth consecutive year, and for camcorders for the past three
years. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer
service and support for all of the products it distributes. Canon U.S.A.
is dedicated to its Kyosei philosophy of social and environmental
responsibility. In 2014, the Canon Americas Headquarters secured LEED®
Gold certification, a recognition for the design, construction,
operations and maintenance of high-performance green buildings. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss
and follow us on Twitter @CanonUSA.
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†Based on weekly patent counts issued by United States Patent and
All referenced product names and other marks are trademarks of their
Availability, prices, and specifications of all products are subject to
change without notice. Actual prices are set by individual dealers and
i Image processing may cause a decrease in the number of
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