Adobe (NASDAQ:ADBE) today announced that Adobe
Marketing Cloud has been recognized as a Strong Performer in "The
Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014"
report by Forrester Research, Inc. Adobe was among the select companies
Forrester invited to participate in the independent report, its first on
the topic, which evaluated the 13 most significant software vendors in
digital experience delivery platforms across 29 criteria. Adobe was
positioned highest in current offering and among the top two vendors in
"Adobe has leveraged acquisitions from Day Software and Omniture among
others to establish a platform with a broad array of functionality,"
stated the Forrester report. "Its digital experience delivery
capabilities include WCM, DAM, targeting, and social. Adobe embeds these
as part of a 'marketing cloud' that also includes analytics, media
optimization, and campaign management."
The report added, "Strategically, Adobe differentiates with its vision
of the connective tissue between its tools, and its aim for single
"The ability for brands to deliver personalized digital experiences
across channels and devices has never been more important. It's a point
confirmed by virtue of Forrester's first report on the topic," said
Suresh Vttal, vice president of marketing strategy, Digital Marketing,
Adobe. "We believe our strong position and reference as a 'pioneer' in
the report underscore our commitment to lead and innovate. Our global
customers count on Adobe Marketing Cloud to maximize their impact; we'll
continue to push the boundaries to help them succeed."
Adobe Marketing Cloud includes a comprehensive set of market-leading
solutions to support digital experience delivery, such as Adobe
Experience Manager for Web and app experience management; Adobe
Campaign for cross-channel campaign management; Adobe
Analytics for advanced, real-time Web and mobile analytics; Adobe
Target for A/B and multivariate testing, targeting and optimization;
Social for social marketing.
A complimentary copy of "The Forrester Wave™: Digital Experience
Delivery Platforms, Q3 2014" report is available here.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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