The share of standalone Bluetooth ICs will be about 40% by the end of
2014, down from 42% in 2013, and by the end of 2019 that share will
remain at 40%. The steady market share of standalone Bluetooth IC market
share is being maintained by both traditional device categories which
consist of handsets, tablets, and PCs, and new growth categories
including wearables, sports and fitness equipment, and smart home nodes.
"End user products such as smartphones and PCs have been shifting away
from standalone solutions for some time now, and smartphones have
shifted to integrated platforms with Bluetooth as well," said research
director, Philip Solis. "On the other hand, there is a growing long tail
of devices around the Internet of Things (IoT) that will gravitate
towards standalone Bluetooth in many cases. The end result is that
standalone Bluetooth ICs will remain steady in share and grow with the
Handsets - smartphones and feature phones - are a dominant part of the
Bluetooth chipset market and will remain so, but to a lesser degree
throughout the forecast period. "Handsets comprised 62% of the market
for Bluetooth ICs in 2013 and this will fall to 53% in 2019," added
Solis. This is a big part of the reason why over70% of Bluetooth ICs
will be Smart Ready with a much smaller portion being Smart. These
trends play into the hands of dominant vendors like Broadcom and
Qualcomm, but still leave plenty of room for smaller Bluetooth chipset
vendors. "The IoT will provide additional growth opportunities for all
vendors, but while the larger vendors tend to work with high volume
customers and products, it is the smaller vendors that will be able to
take advantage of the long tail of opportunities."
Bluetooth has become ubiquitous in end user devices, which has been
critical for the growth of the technology in the IoT. However, one of
the biggest growth markets for standalone and combo Bluetooth ICs -
smart home nodes - will also have many competing wireless connectivity
technologies. Bluetooth's lack of mesh networking capabilities (aside
from a proprietary implementation from CSR) might put it at a
disadvantage against 802.15.4-based solutions.
These findings are part of ABI Research's Bluetooth
Market Research (https://www.abiresearch.com/market-research/service/bluetooth/).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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