Today, Aerospike announced that Vizury-a next-generation digital
customer relationship management (CRM) company-relies on the open source
Aerospike flash-optimized in-memory NoSQL database to power its big data
platform. Using Aerospike, Vizury has been able to cut its server
requirements by 4x, reducing operating costs while scaling to process
more than 5 billion bid requests per day.
Headquartered in Bangalore, Vizury is one of the fastest growing
companies in Asia, with a compound annual growth rate (CAGR) of 400% and
a strong international presence across China, Japan, Korea, Latin
America, and the Middle East. Some 500 companies across these regions
now make Vizury their solution provider of choice for securing
customers-for-life through personalized marketing solutions.
Global Growth and Mobile Solution Drive Demand for Higher Velocity
Since 2009, Vizury has provided personalized display and retargeting
solutions for companies in the e-commerce, travel and hospitality
industries across 27 countries. Originally, the company relied on a
distributed memory object caching system to support its real-time
bidding and recommendations. However, rapid customer adoption and the
2013 launch of a comprehensive mobile advertising retargeting product,
MobiConvert, significantly increased the volume of data coming into
With the influx of high-speed data, Vizury realized the need for a data
management solution that could scale to meet growing demand, with more
storage power, while also ensuring the predictable low latency required
for real-time, personalized consumer interactions. The company evaluated
a number of open source databases with a range of storage options,
including flash-based solid-state drives (SSDs).
The results of its testing led Vizury to select the Aerospike in-memory
NoSQL database, which uses a patent-pending combination of indexes in
RAM and data in direct-attached SSDs for near in-memory speed at flash
"After evaluating several of the leading database solutions on the
market, it became readily apparent that Aerospike's database was
uniquely suited for delivering the reliable performance and
cost-effective scaling we need to serve ur digital marketing clients,"
said Dr. Mansoor Alicherry, Vizury head of engineering.
Aerospike Delivers Scale at Speed for Vizury
Today, the entire product suite across mobile and desktop channels is
powered by Vizury's big data platform, which processes more than 30
terabytes of data daily, including purchase intent data of nearly 500
million users and tens of billion dollars of retail transaction data.
Vizury's proprietary bidding and recommendation algorithms derive
meaningful insights from this data, which are used to process bid
requests to precisely target and engage users with highly personalized
Powering Vizury's platform are Aerospike servers running on Amazon R3
instances. With this implementation, Vizury handles 5 billion-plus bid
requests per day across four data centers, responding in single digit
milliseconds with user-specific bid values.
"Aerospike helps us to retrieve a larger amount of information in real
time with predictable latency," Dr. Alicherry notes. "It adds a lot of
efficiency to the Vizury ecosystem, which takes care of customizing ads
as well as bidding for new inventory. This in turn is making our
recommendation and bidding algorithms more effective in helping our
clients to acquire customers."
"Vizury has emerged as a leading digital CRM company in India and across
Asia though its cross-channel, personalized solutions for retargeting
and acquiring customers," said Srini V. Srinivasan, Aerospike founder
and vice president of engineering and operations. "We are excited by
Vizury's success in scaling with our flash-optimized in-memory NoSQL
database to serve an increasingly global audience and meet the high data
demands generated by mobile users-all while maintaining the immediate
responsiveness that consumers have come to expect."
Vizury helps marketers secure customers-for-life through personalized
marketing solutions. Established in 2008, Vizury has offices in
Bangalore (HQ), Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai,
Seoul and Tokyo. The company works with over 500 clients across
industries such as travel and hospitality, ecommerce, healthcare,
automobile, financial services, and classifieds.
Vizury was recognized as the sixth fastest growing company in the
Deloitte APAC Fast500 2013 and is among the first in Asia to be an FBX
qualified partner and a Twitter Retargeting Platform Partner. Follow
Vizury on LinkedIn
or on Twitter @vizury1to1.
Aerospike is the open source front-edge database powering a new
generation of interactive, real-time Web and mobile applications that
operate at global scale. It is the first flash-optimized in-memory NoSQL
database to combine transactions and "hot" analytics with strong ACID
consistency and enterprise-grade reliability. Purpose-built to make
scaling easy and affordable, it enables all developers to take advantage
of predictable, sub-millisecond latency for distributed caching, session
management, user profile, and key value store use cases. In production
non-stop for nearly four years, Aerospike is deployed at real-time big
data companies like AppNexus, eXelate, Chango and [x+1]. Aerospike is
headquartered in Silicon Valley. Investors include New Enterprise
Associates, Columbus Nova Technology Partners, Alsop Louie, and Draper
Associates. Download the open source Aerospike Community Edition at www.aerospike.com,
and follow @aerospikedb.
Aerospike is a registered trademark of Aerospike, Inc., in the United
States and/or other countries. All other trademarks and registered
trademarks are the properties of their respective owners.
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