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[July 23, 2014]
Altisource Names Barbara Goose as Global Chief Marketing Officer [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) Altisource Portfolio Solutions reported that it has named Barbara Goose global Chief Marketing Officer.
According to an Altisource release, Goose, an accomplished marketing executive who has overseen programs for General Motors, Dunkin' Donuts, Zipcar, Lenovo and many other brands, will lead Altisource in building its brand and positioning it in the global market.
The company said Goose will be based in Altisource's Boston office and report directly to the Chief Executive Officer. She will build a marketing team that will support all of the companies under the global Altisource brand, including Altisource Labs' portfolio of startup technology companies as they develop their go-to-market strategies.
As President of DigitasLBi Boston and Detroit, Goose led strategic digital marketing programs that built brand equity for national and multi-national brands.
William B. Shepro, Chief Executive Officer of Altisource, said, "As we augment our leadership team and strengthen our commitment to marketing at Altisource, Barbara's leadership, extensive marketing background and tremendous track record of delivering outcomes for major brands will be invaluable. Barbara is the type of talent Altisource is looking for as we continue to grow." Altisource is a marketplace and transaction solutions provider for the real estate, mortgage and consumer debt industries offering both distribution and content.
Altisource Labs provides startup opportunities for technology talent to help build software solutions.
More information: www.altisource.com.
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