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[July 22, 2014]
FNB APP Celebrates 3 Years of Success
(AllAfrica Via Acquire Media NewsEdge) FIRST National Bank (FNB) hailed the success of its Banking App which it launched exactly three years ago.
The Banking App was the first of its kind in South Africa, when smartphones became available to FNB customers in 2011.
FNB was also the first to launch the Banking App specifically designed for Tablets in April 2013.
"From winning the title of MTN; App of the Year last year, to winning the Minister of Science and Technology's award for overall excellence at the Technology Top 100 awards, the FNB Banking App has done a lot in its three years," says Sahil Mungar, Head of Sales and Marketing, FNB Mobile and Connect.
The App user demographic shows that 60 percent of users are male and 40 percent are female, with the majority (85 percent) of users aged between 26-65 years.
"We have seen that user demographic behaviour has begun to shift, with the largest proportion of users being 36-65. In our 36 and older base we have seen the amount grow to 45 percent dispelling the myth that Apps and smartphones are for the youth only," says Mungar.
The FNB Banking App was launched in Botswana, Namibia, Lesotho, Swaziland, Tanzania and Zambia in August 2013 and has ushered in a new era of banking for South Africans and our African neighbours by giving customers access to banking transactions, prepaid products and FNB's own innovative benefits such as Geo Payments, iTunes voucher codes and Share Investing.
Most recently the App was updated, giving customers the ability to open a cheque account, credit card or investment account immediately and get personalised offers via the FNB Banking App.
Meanwhile, to celebrate its third birthday, FNB Mobile and Connect is running a competition for FNB App users where they stand a chance of winning 1 million eBucks (R100 000) by making a transaction on the latest version of on the FNB Banking App or RMB Private Banking App for smartphones and tablets.
Copyright CAJ News Agency. Distributed by AllAfrica Global Media (allAfrica.com).
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