TomTom (TOM2) has today launched its real-time traffic service in
Turkey. The service helps drivers, businesses and governments make
smarter decisions when tackling traffic congestion.
TomTom's real-time traffic creates a clear picture of traffic conditions
as they evolve, keeping drivers in control of their journeys, with the
most accurate, largest coverage area and the highest update frequency of
real-time traffic information.
The latest TomTom Traffic Index ranks Istanbul second in the world for
overall traffic congestion levels, with 62 percent of road networks in
the city facing higher congestion levels during peak travel times. These
congestion levels are unlikely to improve, as car sales are growing
rapidly in the country. According to the Automotive Distributors'
Association (ODD), passenger car sales in 2013 rose 19 percent from the
"As we expand our global footprint we continue to focus on creating
easy-to-use solutions to ease the global traffic congestion problem,"
said Ralf-Peter Schaefer, Head of Traffic at TomTom. "We know that
traditional responses to tackling congestion such as bilding new roads,
or widening existing ones, are no longer proving to be effective.
However, by empowering drivers, businesses, and governments with
real-time traffic information we can help ease levels of congestion in
Turkey and around the world."
TomTom's real-time traffic is now available on its all new TomTom GO
range launching in Turkey today. The devices are now available in-store
and online, and priced from TR499.
For more information, visit www.tomtom.com.
Notes to Editors:
TomTom Traffic provides precise and up-to-date traffic information for
highways, major roads and secondary roads using OpenLR location
referencing in 37 countries. The service includes congestion forecasting
which indicates whether a jam is growing or dispersing, and estimates
how long the delays will last.
TomTom (TOM2) empowers movement. Every day millions of people around the
world depend on TomTom to make smarter decisions. We design and develop
innovative products that make it easy for people to keep moving towards
their goals. Best known for being a global leader in navigation and
mapping products, TomTom also creates GPS Sport Watches, as well as
state-of-the-art fleet management solutions and industry leading
location based products.
Our business consists of four customer facing business units: Consumer,
Automotive, Licensing and Telematics.
Founded in 1991 and headquartered in Amsterdam, we have 3,600 employees
worldwide and sell our products in over 35 countries. For further
information, please visit www.tomtom.com.
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